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Business Opportunity Leads vs Customers
Written by: Paulette SherbArticle Overview: Business opportunity leads are not customers. Leads are defined as people who may be interested in your product or service. The hope is they will eventually become a customer. A lead is anyone that breathes. Notice that I did not say anyone that is interested in your opportunity, or any opportunity for that matter. Remember that free survey you filled out and provided your name and e-mail address? Surveys are just one method for generating leads. Any time you give out your contact information you are added to a lead database. Read the fine print and you will see that you are also agreeing to receive information or promotional material.
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Business Opportunity Leads vs Customers
Business opportunity leads are not customers. Leads are defined as people who may be interested in your product or service. The hope is they will eventually become a customer. A lead is anyone that breathes. Notice that I did not say anyone that is interested in your opportunity, or any opportunity for that matter. Remember that free survey you filled out and provided your name and e-mail address? Surveys are just one method for generating leads. Any time you give out your contact information you are added to a lead database. Read the fine print and you will see that you are also agreeing to receive information or promotional material.
Lead companies drive traffic to web sites that entice people to opt-in for free services, surveys, newsletters etc. and require you to provide your contact information. These lead companies will then sell lists of names and contact information they have collected to entrepreneurs who are looking for customers for their business. Often the same lists are sold over and over again. Spam laws have not deterred the sale of leads and you will often see disclaimers from the companies who sell you the leads and offer no guarantees that the people on those lists will want to hear from you.
Leads are heavily promoted to build your customer database and introduce people to the products you have for sale. Lead packages come in all shapes and sizes and range from free to $10 or more per name. The perception is that the more expensive leads will be more receptive to your business product or service. Leads that are over sold and have been bombarded by calls or e-mails get frustrated and end up less than courteous after they have received multiple calls.
You will likely spend hours trying to work your lead lists and get no results at all. Leads lists have been over used to the point that you may as well save your money and put it to work in other ways to find people who are genuinely interested in what you have to offer. You may get 3 who talk to you but that is no guarantee that they will be interested in your offers. Purchasing actual customers for your product or service is a much better alternative as you build your business opportunity.
Business Opportunity Customers Not Leads
Business Opportunity Leads - The Satisfaction of Converting the Leads into Customers
Almost 3 out of 4 B2B leads are NOT sales-ready. Better crank up Demand Generation
Guerrilla marketing erects monuments to follow-up, honors it, and practices it.
The Ability to Generate Leads for Your Home Business Opportunity
Article Tags: business opportunity, business opportunity leads, customers, email, entrepreneurs, lead, lead lists
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About the Author: Paulette Sherb RSS for Paulette's articles - Visit Paulette's website  Click here to visit Paulette's website   Work At Home Trumps Having A Job Every Time Business Opportunity Customer Response Home Based Business and the Power of 3 Home Based Business Positioned To Beat The Recession Business Opportunity The Vehicle In Pursuit of Happiness |
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- Hi David,
To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience".
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