Home based business mastering the internet mindset for success. Work online can be characterized by speed, ease and affordable costs to bring your product or service to market. Traditional business requires a huge capital commitment just to develop a feasible business plan and well before opening the doors to the consumer. Marketing on the Internet gives average people the ability to commit a relatively small amount of money to start a home based business. The Internet is still the Information Highway! People log on every day to search out information that solves a problem or educates them about the searched topic of interest. Internet marketing is driven by information. Learning how to provide the information people are looking for with a solution to the problem they are trying to solve is the fastest way to success on the Internet. There a many ways that an individual can make sales and ultimately make money online. Regardless of the process you choose to follow, the underlying basis of every choice is still information. Marketing online still follows many of the same principles as any other business but they are implemented in a slightly different manner. There are two major types of home based business online. You can either be a merchant, with your own products, or an affiliate marketer referring customers and earning commissions from the sale of a merchant product. Affiliate marketing generally has a lower start up cost and can usually be started on the same day that you make the decision to become an affiliate marketer. Decidedly, affiliate marketing is a much easier way to get started online. The product, marketing and sales and delivery systems are already in place. Market research is already done and a market has already been identified. Many affiliate programs will provide advertising and promotional tools to get you started. Your role is to refer customers to purchase the product for which you will be compensated by the merchant. Marketing online may sound simple, and in many ways it is, but you must still have an unshakeable desire to succeed. The secret to success is and always has been you. Choose your business well and make success your only option when you start your home based business.