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Business Opportunity Customers Not Leads
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Business opportunity leads are not customers. Leads are defined as people who may be interested in your product or service and eventually become a customer. A lead is anyone that breathes. Notice that I did not say anyone that is interested in your opportunity, or any business opportunity for that matter. Leads are not the best way to find customers or people seeking a business opportunity.
Remember that free survey you filled out and provided your name and e-mail address? Surveys are just one method for generating leads. Any time you give out your contact information you are added to a lead database. Read the fine print and you will see that you are also agreeing to receive information or promotional material.
Lead companies drive traffic to web sites that entice people to opt-in for free services, surveys, newsletters etc. and require you to provide your contact information. These lead companies will then sell lists of names and contact information they have collected to entrepreneurs who are looking for customers for their business. Often the same lists are sold over and over again.
Spam laws have not deterred the sale of leads and you will often see disclaimers from the companies who sell you the leads and offer no guarantees that the people on those lists will want to hear from you.
Leads are heavily promoted to build your customer database and introduce people to the products you have for sale. Lead packages come in all shapes and sizes and range from free to $10 or more per name.
The perception is that the more expensive leads will be more receptive to your business product or service. Leads that are over sold and have been bombarded by calls or e-mails get frustrated and end up less than courteous after they have received multiple calls.
You will likely spend hours trying to work your lead lists and get no results at all. Leads lists have been over used to the point that you may as well save your money and put it to work in other ways to find people who are genuinely interested in what you have to offer. You may get 3 who talk to you but that is no guarantee that they will be interested in your offers. Purchasing actual customers for your product or service is a much better alternative as you build your business opportunity.
business opportunity customers not leads - To learn more about this author, visit Paulette Sherb's Website.
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan). - Visit Dave Kurlan's Website |
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