Tweet

Article Marketing: Getting the Most out of your Marketing Efforts

Written by: Alan Mater

Article Overview: Article marketing is one of the best ways to drive traffic to your site or product and produce sales. If you have a website, article marketing is great in being able to create backlinks to your site and improving your search engine rankings. However, there's a wrong and right way to use article marketing when linking to your website.

Article Marketing: Getting the Most out of your Marketing Efforts

Article marketing is a "white hat" technique. It doesn't cross the ethical or moral boundary of what may be considered wrong or devious, as opposed to "black hat" marketing techniques. In fact, search engines love articles. Writing high-quality articles on a consistent basis is the best form of free advertising, and thousands of websites are always looking for new content.

The whole concept behind article marketing consists of placing a link to your homepage within the article resource box. A lot of people, however, fail to realize that having just a link to your homepage is not enough. In order for your marketing efforts to be effective, writing articles must be part of a larger, more comprehensive strategy that includes "on page SEO."

I'm sure you've heard the term "keyword phrase" before. Choosing the proper keyword phrase is essential when it comes to article marketing. You must choose specific and relevant keywords and optimize your homepage using those keyword phrases. Once you have accomplished this, writing articles will help boost your website to the top of search engines.

As I said earlier, the idea behind article marketing is to place a link to your homepage in the resource box section of the article. However, there are many people who don't do this properly. It is vital in your marketing efforts to use an anchor text link when linking to your website.

Let me explain what an anchor text link is. You have a particular keyword phrase that you want your website to rank well for in the search engines. What you do is take that keyword phrase and make it a hyperlink that links to the homepage of your website. Now you have your keyword phrase text anchored as a link to your website.

This will boost your search engine rankings for the keywords you choose. The more links for a specific keyword you have pointing to your site, the higher your rankings will go for that keyword and the more traffic you will receive. People who promote article marketing as a wonder cure to generate traffic and get search engine rankings don't understand the concept of using an anchor text link. Instead, they only link to their website like the first example, not utilizing the full potential that their articles have.

Do you have a blog? You should, but be certain that if you post your articles to your blog that it's not the exact same version you submit to directories. You will severely damage your article campaign. You don’t want duplicate content posted on your blog. Change your article by at least 30% to be safe, more if possible. Don't forget the anchor text link for your blog posts.

Write targeted articles that are as niche specific as possible. Article marketing should be based upon you wanting to help your audience, or target market. Give your best effort because this will yield better results for you in the long run. Don't forget to keep your audience in mind. Write as though you were actually talking to someone. Be sincere and personal, and people will respect you for it.

Related Articles
  Never Just Sit There or Stand There When It Comes To Your Marketing Efforts
  Top Article Marketing Ideas That Produce Results! ~Part 2
  Top 7 Steps to Increase Article Writing Speed if Internet Marketing Is A Key Marketing Strategy
  5 Article Marketing Tips To Take To The Bank
  Rule online marketing with the power of keywords

Article Tags: article marketing



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What If You Had a 100% Success Rate?

Induction – your first management job

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.