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Are You Putting The "Content-Cart" Before The "Traffic-Driving Horse"?

Guest post by: David Hurley

Article Overview: "Content is king!" But not all content leads to traffic... This article looks at the one thing you must do to ensure that your website benefits from high quality, unique content.

Are You Putting The "Content-Cart" Before The "Traffic-Driving Horse"?

"Content is King!" While this much trumpeted saying is true, it can also seem daunting for people who are trying to start their first website and do not yet have the confidence or the in depth knowledge to be able to write and publish a regular stream of relevant and unique articles.

Another problem is that even the greatest content will be worthless if nobody visits your site, so content should be part of a broader traffic generation strategy.

One of the biggest mistakes that first time webmasters make is that they try to create all of their content before they have worked out how they are going to drive traffic to their website. It is putting the content-cart before the traffic-driving-horse.

Another problem that you get when you fail to put traffic generation first is that you can end up wasting a lot of time on a website that is destined to fail. It doesn't matter how much market research you do, there is always a chance that you will choose a niche that isn't profitable. By immediately driving traffic to your website, you will quickly find out whether or not the website has potential before you spend too much time creating content for it.

Yet, content IS still king. While a fast traffic generation strategy will deliver traffic to your website, only content will keep them there. People visit websites in search of solutions to problems and if your content doesn't catch their attention, they will be off to another website to get what they need.

So, how do you create a strategy to build traffic from the outset while regularly adding unique and relevant content to your site? This question can be especially difficult for people who are trying to create and manage a website on their own. If outsourcing some of the work isn't an option, then it is simply a question of time management and prioritization.

One of the most effective strategies for balancing content creation and traffic generation is to create a week's or a month's worth of content in one go. Decide how many articles you want to post in a given time period. Then create that number of articles all in a single sitting and schedule them to be published at regular intervals. If you use a blogging platform such as Wordpress you will be able to upload your articles and schedule them so that they will appear automatically on your site at the designated time.

By doing this you will make sure that you always have a stockpile of scheduled content that you can forget about while you concentrate the rest of your available time on generating traffic.

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Article Tags: content is king, online traffic, traffic, traffic generation



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