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How Much Business Experience Should You Have Before You Start Your Own Internet Marketing Podcast?
| Guest post by: David Hurley |
Article Overview: Starting a business podcast is a good way to get the word out about your online business. However, you might suppose that anybody wanting to start a free podcast about Internet marketing should first of all have some experience of making money on the Internet, right? Actually, no, not necessarily! This article explains why not.
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How Much Business Experience Should You Have Before You Start Your Own Internet Marketing Podcast?
If the question in the title of this article seems a bit strange, please think again! You might suppose that anybody wanting to start a free podcast about Internet marketing should first of all have some experience of making money on the Internet, right?
Actually, no, not necessarily! And here's why.
Of course, it would be a definite asset to your business podcast if you already have a lot of experience as a successful Internet marketer and are planning to use your podcast as part of a training package for your subscribers. However, even if you lack those credentials there is no reason why you cannot make a successful podcast around the theme of Internet marketing. Both the expert and the beginner can present useful information about Internet marketing to an interested audience. Each is able to provide a helpful and enjoyable online business podcast from his or her own perspective.
While experienced Internet marketers will be able to use their expertise in their podcasts, inexperienced Internet marketers will be able to use their LACK of experience as the starting point for the themes of their podcasts and use the podcast as a medium of exploration to try and fill in the gaps in their knowledge. The experienced Internet marketing podcaster is like your teacher or coach whereas the inexperienced newbie is like a friend or companion.
The Podcaster As Coach
This is the most common format for business podcasting. The podcaster-as-coach is someone who comes over as having a lot of experience of Internet marketing and who is willing to share that experience with you to help you move forward with your own online business. He is the expert and we draw upon his knowledge to improve our own Internet marketing performance.
The podcaster-as-coach offers us a lot of free podcast content, but will very likely also offer a paid subscription upgrade where we can access much more detailed information.
The Podcaster As Newbie
The newbie Internet marketing podcaster is more like a fellow-learner, someone who is not afraid to ask the "dumb questions" and who can share with you every mistake, blunder and new discovery and have a lot of fun while learning the ropes.
A business podcast hosted by an Internet marketing newbie would ideally adopt a "heuristic" approach to its material - that is, the podcaster would "learn through experience", finding what works and what doesn't by trial and error.
Build Your Reputation As An Internet Business Podcaster
For the newbie, it is probably too early to try and add an upgrade option to the free podcast because you are clearly not in any position to brand yourself as an expert just yet.
What you can do, however, is seek out some successful Internet marketers who are experts in their field and try to set up an interview with each of them using Skype.
You can lead up to this by joining some online business forums and getting to know the established marketers who use the forums. Then, when you feel you are ready, send them a private message on the forum asking if they would be interested in being interviewed for your podcast.
This will add some great content to your podcast, and help to build your own reputation as well.
After you have been podcasting for about a year you should have gained enough experience of Internet marketing to move you well beyond the "newbie" stage; you will be well on your way to branding yourself as an expert in the field. Your subscribers are now likely to be a mixture of faithful followers and a new generation of newbies.
You will also notice that you are beginning to speak with more authority based on your accumulated experience.
Keep podcasting for another year and during that time start developing some detailed training courses that you can launch as special upgrade services as you move into your third year of podcasting. You will now have established yourself as an expert Internet business podcaster.
Ignorance Is Bliss
So, if you are an Internet marketing newbie and are looking for a good way to start "building your brand", I suggest that you think about setting up a podcast related to your Internet business niche and podcast about all the Internet marketing techniques that you don't know about! You will discover that Internet marketing "ignorance" can be transformed into free podcasting "bliss"!
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Related Forum Posts
Re: How many mambers of this forum are also member of WF?
- Hi Kevin,
I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.
Re: Fill in the blank: The best decision I ever made with my bus
- Focusing on my Internet Marketing Business
Re: How to promote my site
- All I can suggest to you is.. if you don't have knowledge in SEO and or in Internet
Marketing, you better understand what is SEO first and what it's dos and don'ts..
After you learn in..
Start with the basic SEO techniques:
- Web Directories Submission
- Classified Ads
- Social Bookmarking
- Forum Posting
- Blogging
- Article Submission
Then the rest follows..
Re: Kevin's Case Study #11 - A New Forum Category?
- Hi Kevin,
Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory.
Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing.
I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Re: The Best Method for Online Marketing
- we must choose the most suitable one to use..
there are so many diffrent strategy here..
1. Start with a web promotion plan and an effective web design and development strategy.
2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques.
3. Learn to use Email Marketing Effectively.
4. Dominate your marketing niche with affiliate, reseller, and associate programs.
5. Request an analysis from an Internet marketing coach or Internet marketing consultant.
6. Build a responsive opt-in email list.
7. Publish articles or get listed in news stories.
8. Write and publish online press releases.
9. Facilitate and run contests and giveaways via your web site.
10. Blog and interact with your visitors.
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