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How To Avoid Negative Online Reviews
| Guest post by: David Hurley |
Article Overview: The Internet is one of the first places that people turn to for product reviews. As a result, it is imperative that your home business avoids negative online reviews of its products. Here are 6 quick tips to help you avoid getting negative reviews online.
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Free Download - Why Content Marketing Is An Invaluable Asset For Internet Businesses By David Hurley |
How To Avoid Negative Online Reviews
No matter whether your business is online,
offline or both, it can be badly affected by negative online product
reviews because the Internet is the first place that people go to when
researching for products to buy. Also, with the advent of social media, a
negative online product review that disses your business could quickly
go viral among members of your target market, causing you to lose
hundreds or even thousands of sales.
1. Aim to Get Multiple Listings in the Top Ten Search Results
If you can dominate the first page of Google for
your keyword phrases, product or business name the effect of hostile
reviews elsewhere will be greatly diminished. If that sounds like a tall
order, bear in mind that you can leverage other popular websites, such
as YouTube, Squidoo, Blogger and the leading article directories to get
multiple listings in the top ten.
2. Make it clear to your customers that they should contact you directly
Another strategy is simply making sure that your customers bring any
problems that they have directly to you, instead of sharing them with
the world online. The easiest way to do this is to simply have a set of
follow-up e-mails delivered to them incrementally for the first week or
two. By including your contact information in your emails your odds of
getting contacted directly and getting the problem resolved dramatically
increase.
3. Set Up a Customer Forum on Your Site
One of the easiest things to do is simply add an area to your website
where customers can complain. In many cases, setting up a small forum is
the easiest option. Not only does this give you an opportunity to
address customer concerns quickly, but it also demonstrates to potential
customers that you respond and are willing to help fix any issues.
4. Avoid the Temptation to Write Your Own Positive Reviews
It is all too tempting to write your own effusive
review and post it on other websites. However, this is not only
unethical, it is also risky as it may backfire. If a review is too
positive people may suspect it is fake and respond with their own more
negative reviews.
5. Make Yourself Easy to Find on Social Networking Sites
Make it easy for people to find you on Facebook,
Twiiter and other leading social networking sites. If you maintain a
visible presence, people will be more likely to contact you first and
less likely to post negative reviews.
6. Answer Negative Criticism
Be sure to answer any negative criticism that you
come across on the Internet. Offer a clear and reasonable explanation.
If the criticism is valid, accept it as such and offer some kind of
redress and also a clear account of how you will improve the product or
service. Show that you are not running away and hiding and you will be
more likely to win respect as you face up to and address the issues.
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Article Tags: business product reviews, online product reviews, product reviews
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About the Author: David Hurley RSS for David's articles - Visit David's website David specializes in online article marketing for Internet marketers in the "work-from home", "Internet affiliate marketing" and "success mentality" niches. David also builds free Wordpress websites for people who want to get set up with an Internet business. After consulting his clients, David loads each website with content specific to the client's target market and provides free coaching for as long as it is required. If you are looking for the best Internet marketing strategies for setting up an internet ecommerce business based on dropshipping and wholesaling, or affiliate marketing, or a combination of the two, take my free Internet marketing course . Click here to visit David's website   The Online Buying Process How Different Is It From The Offline Buying Process How Affiliate Marketers Should Test Review The Products They Are Promoting Five Things To Consider When You Create Content For Your Business Website How Internet Marketers Can Use Affiliate Marketing To Generate Extra Sales 25 Ways To Drive Free Targeted Traffic To Your Website |
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Re: What makes a good online review?
- Hi Kevin,
True that the net is inundated with information, but there are flaws too, like you are not always sure as to whether the information provided is authentic or not. Therefore many organizations have set standards maybe of their own or laid down by Authorities. But for the common man, there is always a chance of falling in the trap.
When I search for some product on the internet, there are two options for me (and I believe for most of us). When we are into purchase of a product, we are mostly after a specific brand. In such a case, any review does not matter. But for the other products (when Brand Name isn't that important), I generally take into account the reviews. I consider both - Expert Reviews and Consumer reviews. But many a times, they don't publish negative comments of products. So I do a search on Google or other search engines for related content to know more about the product and generally prefer to read Forums, Online Communities and Blogs (in that order) to decide on the purchase.
Regards,
Re: Quote of the Day - "Referred customers are easier to deal wi
- Great, but doesn't this link back to another post: "how others see you"?
Referrals are an important part of your business, earning the respect of the referrer largely depends on how other see and value you. How you handle the referral customer helps determined whether they pass you onto others
Negative news still travel farther and wider then positive news.
Internet Users Hbk http://www.internetscamsanonymous.com
- Current site for sale of our handbook as a Clickbank product
Welcome any and all feedback:
Sale page Content
Handbook Content
Pricing
Too Big
Considering braking it to 2 volumes: Avoiding Scams Online and Doing Business Online and maybe ad 3rd volume related internet technology
Kind of like selling preventive medicine!!
Thank you in advance for your interest and comments
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
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