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How to Find and Attract Highly Targeted Prospects to Your Website
| Guest post by: David Hurley |
Article Overview: Getting TARGETED traffic to your business website is the key to Internet marketing success. Here is a quick look at some of the most consistently profitable methods of attracting highly targets prospects to your website.
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Free Download - Why Content Marketing Is An Invaluable Asset For Internet Businesses By David Hurley |
How to Find and Attract Highly Targeted Prospects to Your Website
A common belief that has caused a lot online marketers problems is the idea that all website traffic is created equal. The fact is, nothing could be further from the truth. If you have a wedding planning website, the last thing you want is someone who has been happily married for a decade. They have no use for the products and services that you provide. It doesn't matter if you get 100,000 visitors a day, if they are all already married. The key is to use traffic generation strategies that pre-qualify your visitors. This type of traffic is known as targeted traffic sources. Here is a quick look at some of the most consistently profitable methods of attracting highly targets prospects to your website.
PPC
PPC ads are consistently heralded as the most effective way to drive laser targeted prospects to your website. It doesn't matter if you are using search engines like Google, Yahoo, and Bing or social media websites like Facebook and MySpace, PPC is effective. The reason that PPC is so effective is because you decide who will see your ad. For example, if your ad says, “Bright Red Widgets For Sale”, then the only people that will click on your ad are already searching for a place that sells bright red widgets. If PPC is not providing you with highly targeted traffic, then it is up to you to make your ad campaign more effective, because the source itself is a proven winner.
Article Marketing
Article marketing can drive highly targeted prospects to your website in two different ways. The first is simply through search engines. If you article ranks well for the keywords that you have selected, then people searching for your article topic have already pre-qualified themselves. Additionally, articles that have been submitted to article directories can also be picked up by E-newsletters, put into Ebooks, and placed on other websites. If someone has decided to publish your article elsewhere, then there is a high likelihood that they are sharing your article with people that would gain value from your content. Regardless of the source, article marketing can drive visitors to your website that have already pre-qualified themselves as targeted traffic.
The Commenting Arena
There are a number of different techniques that are predicated on the idea of you commenting on someone else's work. This includes blog commenting, article commenting, answer questions on websites like Yahoo Answers, and commenting on forums. These are all effective at driving highly targeted prospects to your website for the same basic reason. First, think about someone who has visited a forum, website, or blog about wedding designs. They are obviously looking for advice, information, or inspiration to help them design their wedding. As long as the comment/answer that you leave provides additional value or a unique insight, these visitors are likely to click on the link to your website to see what else you have to say.
Now think about how many times these people have already proven that they are targeted visitors for your website. First, they probably used a search engine to find the blog/website/forum that you posted a comment on. Second, they read (or at least scanned) the entire article, all the way to the bottom where the the comments section is. Third, they read all of the comments. Fourth, they then clicked on another link in order to get your website. Every one of these actions has continued to prove that this traffic is highly targeted.
There are a lot of additional ways to find and attract highly targeted prospects to your website, however PPC, Article Marketing, and Commenting/Answering continue to prove themselves as the most effective.
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About the Author: David Hurley RSS for David's articles - Visit David's website David specializes in online article marketing for Internet marketers in the "work-from home", "Internet affiliate marketing" and "success mentality" niches. David also builds free Wordpress websites for people who want to get set up with an Internet business. After consulting his clients, David loads each website with content specific to the client's target market and provides free coaching for as long as it is required. If you are looking for the best Internet marketing strategies for setting up an internet ecommerce business based on dropshipping and wholesaling, or affiliate marketing, or a combination of the two, take my free Internet marketing course . Click here to visit David's website   Advantages And Disadvantages Of Free Web Hosting For Businesses The Simplest Way To Build Multiple Streams Of Income Through The Web PayPerClick Advertising Tips For Beginners On A Small Budget Four Reasons Why You Be Candid About Your Prices On Your Website Why It Is Essential To Set Yourself An Internet Marketing Budget And Stick With It |
Related Forum Posts
Website Content
- Great suggestions negotiations. I am much more likely to deal with a website which offers something of value instead of just trying to sell me something. Targeted and effective content is also a great way to build credibility for your website.
Shri
Re: what position to request?
- Hi Michael,
Great suggestion from David, or you could try something around a design consultancy,
How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant.
Ultimately whatever you are comfortable with and good luck for the future,
Mal.
Re: Email Etiquette
- [quote="jvprosperity":24jznj58]
The P.S. suggestion is good but it depends on the type of communication (e.g. Autoresponder series verses one off emails to Clients or Prospects)[/quote:24jznj58]
Andy,
You are right. I was mainly referring to Auto Responder emails. To end a normal email, I attach signatures.
Takuya
Re: Money Does Not Guarantee Happiness
- Thanks for singling this point out, Chris.
One book that comes to mind that covers it in an overall approach is "The 7 Habits of Highly Effective People" by Stephen Covey.
He addresses our inner life and the way it can change our effectiveness home and at work. There are corporations who have taken this model and effectively molded their business around it.
Re: Has anyone bought targetted visitors?
- Most "Targeted Visitors" do not look for your site or intend on going to it. Most of the vsisits are generated through popups and popunders. Some of the targeted visitor sites allow you to create an online add that people can click and go to your site but I have never heard of anyone getting so much as a newsletter signup from them.
I think it would be more productive to take the money you would spend on guaranteed visitors, guaranteed signups, buying leads etc. and use it to advertise on some of the higher page rank websites related to your industry.
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