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Sell More Online With These 7 Basic Business Website Design Tips

Guest post by: David Hurley

Article Overview: There are a number of business website design tips you can use to instantly make your site more profitable. Here's a quick look at seven simple business website design tips that you can use to make your site more profitable.

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Sell More Online With These 7 Basic Business Website Design Tips

Whether you are designing a new website from scratch or simply want to upgrade your current business website design, there are a several techniques you can use to make your site convert better. Here's a quick look at seven simple website design tips to grab your readers attention, tailor your advertisements to their interests, and keep your website visitors engaged and active.

One of the best things you can do to improve your website conversion rate is organize your top navigation bar with monetization in mind. The top navigation bar is where people tend to click when they want to navigate your website so it makes sense to post direct links to your money pages there. If those pages are well designed, the increased traffic should lead to a jump in your website conversion rate.

Another quick and easy business website design tip is to match your banner ads of the content of the web pages or blog posts where they appear. For example, if you have a website or blog with several different categories, then it makes sense to allocate a different set of advertisements for each category. This tip is particularly relevant to larger or less focused websites; if you have a tightly focused micro-niche blog, for example, you can probably get away with a single set of ads across the whole site.

A lot of business website owners neglect to monetize their "About Me" page. Of course, the main purpose of the page is to tell your website visitors something about yourself, your background and your mission. However, there's no reason why you shouldn't include a link or two to your money pages, best-selling products, or affiliate offers. For example, if you have created a digital product, then you should mention it as part of your story and include a direct link to it. As an added bonus, many people who link to your website will link to your About Me page which means that you can gain search engine ranking benefits as well.

The header space on your website will usually be the first thing that your website visitors will look at so post a large banner ad for one of your best converting offers. Again, think about matching your header advertisements to the different categories on your website.

Adding an opt in box to get people to join your list is likely something that you are doing or planning to do already. Since you want to place advertisements and offers in the spaces which get the most attention from your readers, using a lightbox will allow you to gain the maximum amount of sign-ups without taking up any of your premium advertising space.

Another simple business website design tip is to always ensure that your most popular content is in the sidebar. While it may be below an advertisement, it should be towards the top of the sidebar. Additionally, in order to save space you should use a tabbed content area. This will allow readers to see the maximum amount of popular content without you sacrificing a lot of space.

Finally, remember to post a link to your squeeze page at the end of each new post that you publish. The first reason for this is to give people something to do after they finish reading your article. If they like what they have read, they will arrive on your squeeze page in a positive frame of mind, which means you stand a much better chance of getting a result from them. The second reason is because some people will want to link to your article; having a link to your squeeze page will help to funnel some of the extra traffic to it for you.

Now it's time to check your website to see how many of these business website design tips you need to work on so as to squeeze extra profitability from your site.

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Home > Home-Based-Business > David Hurley > Sell More Online With These 7 Basic Business Website Design Tips >
Article Tags: business website, business website design, business website design tips, website design

About the Author: David Hurley
RSS for David's articles - Visit David's website

David Hurley is an Internet marketer and Evancarmichael.com forum administrator based in Hiroshima, Japan.

David specializes in online article marketing for Internet marketers in the "work-from home", "Internet affiliate marketing" and "success mentality" niches.

David also builds free Wordpress websites for people who want to get set up with an Internet business. After consulting his clients, David loads each website with content specific to the client's target market and provides free coaching for as long as it is required.

If you are looking for the best Internet marketing strategies for setting up an internet ecommerce business based on dropshipping and wholesaling, or affiliate marketing, or a combination of the two, take my free Internet marketing course .


Click here to visit David's website
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Related Forum Posts
Re: what position to request? Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: Top Banner Help Re: Top Banner Help - [quote:35xjo6uq]Good job on the banners BennyBoy![/quote:35xjo6uq] No probs:) I agree Online Marketing and Publicity Search Engine Optimization - Web Design and Programming Blogging also may be... Web Design Tutorials Looking to Hire - jobs section Interesting Articles / websites
Re: What is your Business? Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Kevin needs "social glue" ideas Re: Kevin needs "social glue" ideas - [quote="BuzzAroundBooks":1yomg44b] 1.) 10 Recent Posts (takes you to the list of the 10 most recent posts) 2.) Forum Contest & Prizes 3.) How to get started in the EvanCarmichael.com Forums 4.) How to promote yourself in the EvanCarmichael.com Forums 5.) How to start a small business (list of threads with related topics) 6.) SEO Tips (list of threads with related topics) 7.) Better Blogging (list of threads with related topics) 8.) Business Book Reviews (list related forum threads, I know Barbara has tons. We also have threads that list our forum members favorite biz books) 9.) Newest Members (takes you to a list of the newest forum members so that you can help them out or connect with them) 10.) Kevin's Case Studies *I'd think this format would make the forums easier to navigate through, especially for a newbie (which are the main people we're trying to attract to the site).[/quote:1yomg44b] If you're accepting any suggestions for topics -- could SEO tips be changed to Online Marketing? SEO is just a small part of Online Marketing and that would give us some sort of place to zero in on Online Promotional posts. Shri
Business Tips Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris


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