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Three Internet Marketing Skills To Turn A Shoestring Website Business Into One Of The Top Online Businesses
| Guest post by: David Hurley |
Article Overview: Here are three tried and tested low-cost strategies for turning a completely new business website into one of the top online businesses in its niche. Ideal for work from home marketers on a shoestring budget!
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Free Download - Why Content Marketing Is An Invaluable Asset For Internet Businesses By David Hurley |
Three Internet Marketing Skills To Turn A Shoestring Website Business Into One Of The Top Online Businesses
If you are trying to start an online business
on a shoestring budget, it can be difficult to know how best to promote your website and your products or services.
Don't despair! I have some good news for you...
There are a number of tried and
tested ways to bring traffic to your website that are either free or cheap
to do, so the good news for low-budget Internet marketing newbies is
that - yes, it is possible for you to promote your website and to turn it into one of the top online businesses in your particular niche.
Here are three ways an Internet newbie can build an online business without busting the bank.
1. Article Marketing.
The first thing you should do is start a blog and post fresh articles about your business on your blog and also on your website. (Nowadays, many people are using Wordpress to combine the virtues of both a blog and a website on a single platform, in which case "blogging" and "posting articles on your website" amounts to the same thing.)
Then, each time you post a fresh article, tweet about it on Twitter and
share it on Facebook and other social marketing sites.
When writing articles for your website be sure to include some
keywords and keyword phrases that will appeal to your potential market.
You can research keyword phrases at:
adwords.google.com/select/KeywordToolExternal
Next, take the article you posted on your website, rewrite it and
start posting it on some of the major article directories such as
Ezinearticles.com. When you post an article on an article directory you
will be able to add a "blurb" at the foot of the article about your
business and also include a link back to your website. Again, you can
share your article on social marketing sites when it is published.
2. Traffic Exchanges
Another way to get traffic to your site is to use traffic exchanges.
When you join a traffic exchange you will be able to post your web
pages and then view other members' pages in order to earn "credits". If
you have 100 credits, you can have your page shown 100 times to surfers
on the traffic exchange.
There is a right way and a wrong way to use traffic exchanges. Most
people fail to use them the right way and then complain that traffic
exchanges "don't work". Actually, traffic exchanges are very effective,
if you know how to use them.
Typical viewing time on a traffic exchange is 6-10 seconds and most
traffic exchange surfers will immediately click to the next page because
they are only there to earn credits to have their pages viewed.
The trick is to create a "splash page" to catch the traffic exchange
surfers' attention in just a couple of seconds. Obviously, a full blown
sales page will not work on traffic exchanges because it takes too long
to read. A "splash page" is a much simpler page that uses a few bold
words to create curiosity and interest in what you have to offer. It
will also include either a link for them to click through to your main
sales page, or a short form where they can enter their email address,
subscribe to your list and get further information from you.
With some practice, you should be able to get 30-60 new subscribers
onto your list each month from each of your splash pages, if you
consistently work 5-6 traffic exchanges. Once you can do that, it will
be worth saving your time clicking for credits and upgrading your
membership on the traffic exchanges. As an upgraded member you receive
several hundred credits each month and a better click rate when you work
the exchanges.
3. Build Your List
Getting first time visitors to your website is important, but the
key to succeeding with Internet marketing is to turn first time visitors
into visitors who return to your website again and again and converting
those visitors into customers - regular customers if possible.
The way to do that is to offer them an incentive to join your
mailing list, some kind of freebie which you give away when they join
your list. If you don't have a mailing list, start building one today!
You will need an autoresponder. There are some free options out there,
but an autoresponder is so important for your success that you should
not mind paying to get a good one.
An autoresponder provides you with the ability to create forms to
place on your website and capture the names and email addresses of your
visitors. You can them contact them via regular broadcasts or a
preloaded series of emails, such as a special training course, which you
use to build up your relationship with your subscribers.
This article has discussed two ways to get traffic to your website
and one way to turn that traffic into your client base. It is well worth
taking time to do further research on article marketing, traffic
exchanges and list building via a good quality autoresponder if you are
serious about achieving Internet business success.
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About the Author: David Hurley RSS for David's articles - Visit David's website David specializes in online article marketing for Internet marketers in the "work-from home", "Internet affiliate marketing" and "success mentality" niches. David also builds free Wordpress websites for people who want to get set up with an Internet business. After consulting his clients, David loads each website with content specific to the client's target market and provides free coaching for as long as it is required. If you are looking for the best Internet marketing strategies for setting up an internet ecommerce business based on dropshipping and wholesaling, or affiliate marketing, or a combination of the two, take my free Internet marketing course . Click here to visit David's website   Four Key Advantages To Guest Blogging 25 Ways To Drive Free Targeted Traffic To Your Website Turn Your Prospects Into Customers by Building a Relationship Based on Trust By David P Hurley Three Steps To Online Affiliate Marketing Success How to Find and Attract Highly Targeted Prospects to Your Website |
Related Forum Posts
Re: How many mambers of this forum are also member of WF?
- Hi Kevin,
I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.
Kevin's Case Study #11 - A New Forum Category?
- Hi Everyone,
2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category.
I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above?
Thanks
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Kevin's Case Study #11 - A New Forum Category?
- Hi Kevin,
Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory.
Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing.
I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Re: Kevin's Case Study #11 - A New Forum Category?
- [quote:31qpen1j]This is just my opinion, but I consider the prospective categories, Online Marketing, Internet Marketing and Online Promotion, as being pretty much one and the same - just different words that different people use.[/quote:31qpen1j]
I completely agree! Those are all just "internet marketing" as far as I am concerned.
And I normally would have voted for internet marketing, however I chose social media marketing simply because there are more than enough IM forums out there already.
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