What Are You Doing To Make Your Affiliate Marketing Business Unique?
Affiliate marketing is becoming an increasingly popular way for ordinary people to try and make some money by working from home on the Internet. In this article I want to look at how you can make your affiliate marketing business unique, especially if you are hoping to make your mark in the "make money on the Internet" niche.
First, let's look at why you should focus on developing a unique profile for your affiliate marketing business.
One of the most popular market niches for Internet businesses is the business of marketing on the Internet itself. Not only are their numerous subscription-based online network marketing programs that promise Internet marketing success, but there are also hundreds and thousands of products and services that appeal to this sector. The great majority of those businesses offer Internet marketers affiliate programs which are free to join.
What that means is that anybody with access to the Internet could be "in business" in less than an hour. All they have to do is join a couple of programs and start promoting them on the Internet via a Blogger blog or a Squidoo page, either of which takes less than ten minutes to set up.
Other quick-start methods of promoting affiliate programs would include posting a few classified ads, setting up a PPC campaign, or buying some advertising space in an e-mail newsletter. Potential customers can be directed straight to the product sales pages via affiliate links, or to a "product review" posted on a blog or web page, and then invited to click through to the sales page via an affiliate link.
Clearly, setting up an affiliate marketing business on the Internet is not difficult.
On the other hand, enjoying consistent success and building a viable affiliate marketing business is going to take a bit more effort. It is interesting to note that a market that is very easy to enter, such as Internet marketing, is often more difficult to actually make a profit in. The reason for this is simple. Where a market is easy to enter, many will enter. But what they will discover is that competition is fierce and only the savviest of marketers is actually going to succeed. In fact it is thought that fewer than five in 100 people succeed with network marketing or affiliate marketing on the Internet.
So what can you do if you want to your affiliate marketing business to succeed?
Here are some key tips you need to know - and implement - to stand any chance of succeeding with an online affiliate business.
1. Choose your niche carefully. Find a niche market that is small enough for you to dominate, but big enough for you to make a nice profit in.
2. Offer your niche market a unique product or service that is relevant to their needs. This is a product you develop yourself, NOT an affiliate product (unless you wish to create your own affiliate program, which is a great idea, by the way).
3. Find good quality affiliate products that will be of interest to your niche market and will complement your unique product or service.
4. Concentrate most of your time on marketing your unique product, and sell your affiliate products on the back of your own product. Of course, you can also write reviews for your affiliate products and promote them on their own terms, but the main thrust of your strategy should be to promote your own product or service first. When people see that you offer a good service or product they will come back for more, and that is where you can offer them your affiliate products.
5. Brand your business with your own personality. Don't try to hide behind a wall of Internet anonymity. It doesn't work. You want to be known, recognised, respected, and a trusted source of information relating to your niche market. So show your face by posting a photograph of yourself on your website and use it as your icon whenever you join an online forum or social networking site. Produce your own videos in which you freely give advice and information relating to your market. Make yourself available by telling people how to contact you. Be willing to help other people, show people what to avoid and you will win a lot of goodwill among your potential customers.
If you stay focused on developing unique products that your niche market want and on building your personal brand, you will be in a much better position to succeed with your affiliate marketing business.
What Are You Doing To Make Your Affiliate Marketing Business Unique - To learn more about this author, visit David Hurley's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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