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Advantage of special skills in Business blogs
| Guest post by: charles carrico |
Article Overview: There are many easy ways to make cash online. You don’t need any special skills or any qualifications to take advantage of this. All these methods here require just a couple of hours of time everyday, invested in the potential developing these businesses hold. They can greatly supplement your income,and in some cases these can become so rewarding that you will consider giving up your job .
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Advantage of special skills in Business blogs
I am focusing this article on blogs created by businesses. Their objective is simple: make money. No business blog should ever be created which has some supposedly "better" purpose. It's easy to forget this purpose; it doesn't take much to unfocus a blog. That's why we suggest posting this message prominently in your office: "It's the money, silly." A variation of this message helped Billl Clinton (a notoriously diffuse individual) from going off theme and was influential in putting him in the Oval Office. This message will also work for you.
2) Designate a good writer to produce your blog's content.
Business blog copy must be clean, clear, accurate. That means designating a writer with business writing experience. An experienced copywriter is perfect. They know how to write copy that sells... which is just the copy you need.
3) If you cannot find a copywriter, become that copywriter yourself.
Successful copy is based on just 4 important words:
YOU GET BENEFIT NOW.
The "you" is your reader, the person you need your blog copy to motivate to contact you.
"get" is there to remind you that copy is always about what the reader (your past, present and future customer) gets from you.
"benefit" is the specific thing they get from each article you publish.
"now" is when you want the reader to respond, reminding yourself that there must always be one or more offers in each blog issue, such offers being intended to stimulate the immediate reader response which must always be your objective.
4) Master search engines.
Writing business blogs means finding and using a never ending supply of data, information, research findings, quotations of note, etc. Blogs eat up lots and lots of information.
This means becoming expert at finding pertinent data from search engines. Surprisingly we discovered that many business blog writers do not use and therefore do now know how to ensure best results from search engines. That problem must be recognized and overcome ASAP.
Successful business writers know how to write articles with data "holes" in them, "holes" they can quickly fill by accessing search engines... without ever leaving the computer. Given the fact that not so many years ago, business writers had to use specialized business libraries, a cumbersome process at best, search engines have made all the difference in getting important data quickly and easily, all at your fingertips.
5) Always have a lead article, the focus of each individual issue.
We have found in practice that each blog issue should be anchored by a major article. The length we recommend is 1,500 words.
This article should be divided into two distinct parts; first, the actual content itself. Second, pertinent follow-up details which advise your reader what is available, its benefits, and how to get it. These follow-up details are crucial and must follow each article. (See below for an example.)
How long does it take for such an article to be researched, written, edited, etc.? Obviously that depends on the amount of research you must do, how quickly you find it, your own skills and speed as a writer, etc. However, we have found that this "anchor" article takes on average 4-8 hours.
6) Always have a "new uses" feature.
You've all heard the old adage, "sell the sizzle, not the steak". That's why you need a "new uses" feature. Select any of your products and services; then provide at least one detailed blog article on how to get the great results from its use. Remember, people buy products too achieve results; the more practical uses you detail, the more sales you make.
7) Always include customer testimonials, particularly testimonials that provide details on what individual customers did and their positive results.
Customer testimonials work. Thus, make sure you always include one or more in each blog issue. And always make a point in each blog of asking your customers to provide more.
8) Have a "new product" feature... and, as above, ensure the copy focuses on what it does, that "sizzle" again.
Remember, blog copy is about making money by generating reader inquiries and sales. Your readers are glad to read about new products to the extent that the copy introducing them focuses on what the customer gets.
9) Set and keep a fixed blog publishing schedule.
Your readers should expect to see your blog, like clock work, on a published schedule. They should be trained to look forward to it and respond. But if your publishing schedule is erratic, unpredictable, then your reputation will not be enhanced and your sales will definitely suffer. Ouch!
Once you've set the schedule, treat it religiously.
10) Always include a very special offer in every issue.
Make it a truly spectacular offer... one available to blog readers only.
Position this offer prominently. It is, after all, eye-popping.
Last words.
Blogs in general and business blogs in particular are here to stay. Businesses without them are businesses that suffer, having thereby circumscribed sales and growth. Make sure that isn't you.
One last piece of advice: Make your blog fun read and ALWAYS easy to respond to. If you follow these instructions, your blog will steadily grow in importance as a readily available source of customers and profits. As we can tell you from personal experience, what blogs deliver will truly delight, excite, and enthuse you. A steady stream of new customers and enhanced profits tend to do that.... Get started today and see for yourself.
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Exclusive: Interview with Results
- Hi Forum Members,
I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles).
As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business.
This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business.
I am looking to interview about 30 businesses across North America over the span of 3 months.
At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews.
I would like to extend this opportunity to members of the Forum.
If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM.
Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: Essential Leadership skills
- Great thread, Yinka.
I agree with Robert and GT that at any point in time we possess at least one of those skills, with the ability to call upon any of the other skills when needed. Of course, everyone is born with specific skills and traits, and some skills and traits need to be learned and put into practice first.
Re: Traffic! How do you get it?
- For me it's all about SEO, and always has been. As far as I am concerned the best way to get traffic is to get to the top of the search engine rankings (mainly Google) for your main keywords. Once you get there the traffic comes in every day with very little extra work on your part, if any at all. Plus, it's highly targeted and without a doubt the best traffic a site can get.
So, how do you get to the top of the search engines?
Simple...
LINKS, LINKS, LINKS, and more LINKS!
The more backlinks you have, the better. But you can't just have a bunch of crappy links from anywhere, they have to be quality. Keyword anchored links from authority sites in your niche are the best links you can get.
I've achieved and maintained top 10 Google ranking for some of the most competitive keywords in the world. And I did it by myself without any special SEO skills. It's all about quality backlinks, and don't let anyone tell you differently!
Here are a few ideas for getting backlinks...
Submit articles to article directories, comment on dofollow blogs, do link exchanges, submit your site to link directories, social bookmarking sites, write guest posts for blogs, buy links, run contests, forums, linkbait, and several other ways.
Also, you need to be targeting the right keywords to rank for. No point in ranking #1 for keywords that nobody searches for. Do some research to find the best keywords in your niche to rank for.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Business Parnaphelia "can" be useless...
- Personally I find it difficult to justify an investment in such products to give away without being able to measure results that investments is making for you - especially if your Small Business/an Entrepreneur.
I do agree that you should take care of your current clients by sending them something memorable during the year but not during any of the holidays as they are already getting inundated with gifts.
By sending it at a random date (like the date of their first purchase from you) you still make it special and unexpected - also you get an opportunity to ask for another sale with a special offer ;O)
But when I say memorable - it should be memorable not a mug. Say you knew your client has a dog - send them a Doggie Cookie Kit - they'll Love you for it and rave about you to their friends. There you just created word of mouth advertising.
I hope I *kinda* helped... I have a habit of careering off topic.
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