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How To Write Great Sales Copy That Converts

Guest post by: Pam Brossman

Article Overview: Writing sales copy would have to be one of the hardest things to master whether it be for an offline business or an online business. That is why Copywriters charge so much for their time. But with the current economic downturn, most businesses are tightening their purse strings and unfortunately marketing and copywriting budgets are always the first to get trimmed. So to help those who are in their own online business and trying to successfully write copy for their own product launch, websites or even building a list, here are some tips that will make it easier.

How To Write Great Sales Copy That Converts

Writing sales copy would have to be one of the hardest things to master whether it be for an offline business or an online business. That is why Copywriters charge so much for their time. But with the current economic downturn, most businesses are tightening their purse strings and unfortunately marketing and copywriting budgets are always the first to get trimmed.
So to help those who are in their own online business and trying to successfully write copy for their own product launch, websites or even building a list, here are some tips that will make it easier.
9 Great Copy Tips
1. It is important to know the problems that your target audience is facing, if you are unsure then why not survey them and ask them. Trust me, they will be more than happy to tell you their pains.
2. It is important to use their pains, specifically in the same tone and language they described it to you, when explaining to them how your product or service can solve their pains
3. Always write as if you are talking to one person directly. Don’t talk to the whole list, make the person who is reading your copy feel like you are talking directly to them and that you are really there to help them solve their problem. No sales copy, just chat to them like you would a friend.
4. Show some form of proof of why what you are saying is true. Before and after shots, testimonials, video proof etc
5. Relate to their situation, so that they feel like you really understand where they are coming from. Tell a story where it may have happened to you, a friend or family member going through the same dilemma, just some way to form a bond with your audience.
6. Remember it is not about selling it is about building a relationship that will span the lifetime of the customer so that you can sell to them over and over again.
7. Most important part of all….you MUST make sure the value of your offer far outweighs the price that you are charging for it. You want your target audience to think ‘WOW’ all this for only $bargain price. That does not mean undercutting your margins. Find free or inexpensive ad-ons that you can package to make the ‘WOW’ factor for your product/service. Make it a ‘no brainer’ decision for them to want to buy immediately.
8. Create urgency for them to take action straight away or miss out on such a huge ‘value’ opportunity. The offer is so fantastic that they cannot afford to miss out!
9. Finally, provide exceptional and memorable customer service at every point of contact with your customer. That means you, your sales staff and your phone service. Always make sure that every point of contact for your customer delivers 150% personal service every time.
If you would like to find out more great tips on how to market your business successfully online, visit http://www.pammieb.com for your free report on ‘The Many Ways to Monetise Your Online Business Successfully’.

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Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: Quote of the Day - "Have the courage to follow your heart an - [quote="GT Bulmer":102twzd2]Hi, Evan: I haven't yet managed to capitalize on the longings of my heart as successfully as Jobs did[/quote:102twzd2] Hi GT - I woke up thinking about this post and I have a challenge for you for May if you're up to it. Here it is: Write the blog post / article you were born to write. Write something that you can pour your heart and all your passion into. Write something where you can change the life of the person reading it. Write something where if you look back in 10 years you'll be really proud of what you created. Can you do that? I'd love to read it (and I bet a lot of others will too!)
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Do Articles For Businesswomen need to be written differently - I don't think that as a general rule an article [i:11csddi3]needs[/i:11csddi3] to be written "for women." In my opinion, the two important writing rules are: 1) Write for your targeted audience. If it happens to be predominantly women or predominantly men, then write accordingly (if you have the ability to make that distinction in your writing). 2) Write in your own voice. Be natural. If you are a serious writer, your style will become apparent over time and you will develop a following. It may happen that your style is more attractive to one sex or the other. If so, you may be able to advance your writing career by further cultivating your sensitivity within that style. Bottom line: I do believe that certain styles appeal to women, certain styles appeal to men and if you know the distinction, have the ability to write in a particular style and choose to target one sex or the other, then go for it. But I don't think that it is a necessity in today's market. GT :-]


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