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The Importance of Email Marketing To Your Bottom Line!

Written by: Pam Brossman

Article Overview: A recent article in the Sunday Herald here in Sydney Australia really brought home the importance of businesses ensuring that they had a foothold in the online marketplace. The article stated that “Online shopping is set to grow at almost double the rate of in-store shopping despite the economic downturn, with more Australians turning to the web to find bargains and specialist products”

The Importance of Email Marketing To Your Bottom Line!

Now what does that have to do with email marketing you might ask?
Well, marketing online has changed dramatically over the last 18mths. It is now
• too expensive for the average ‘at home’ website owner to advertise using ppc
• consumers are not as responsive to marketing ‘sales pitches’ as they once were
• trust and relationship building is a key factor to making a sale
• it is much easier to upsell to existing customers then attract a new customer
So with this knowledge, it is imperative that anyone who wishes to maintain or build a successful business online going forward, includes email marketing as key component to their marketing strategy.
What types of email marketing campaigns are proving successful?
• newsletters are popular with information marketing
• specials, sales and bonus updates that gives overwhelming value to your customers
• free gifts and giveaways that drive customers into your store
• video tutorials or free email courses that lead to up-sells over a period of time
• surveys, asking what your customer wants from you and delivering on their requests
Your type of business, target audience and customer needs/wants/desires, will be the deciding factor as to what type of email marketing campaign you deliver.
The most important thing to note is that owning an online business is no different than an offline business. To be successful you must
• Building strong relationships with your customer
• Delivery reliable and exceptional customer service
• Over deliver on your promise
• And most importantly, provide quality products and services
If you follow all of the above, you will find that word of mouth, great search engine optimisation, and a sound email marketing campaign will help you to grow your business, your profits and your success.
The two email marketing services that I highly recommend are:
Aweber or iContact, but no matter which one you choose the most important message to take away is that you should be comunicating and building relationships with your customers at least 2-3 times per month.

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Article Tags: building relationships, business target, comunicating, customer delivery, customer needs, email marketing campaigns, exceptional customer service, existing customers, information marketing, marketing campaign, marketing sales, marketing services, marketing strategy, offline business, sales pitches, search engine optimisation, sound email, target audience, time surveys, video tutorials



Related Forum Posts
Re: need pricing help please - here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.
Re: Email marketing strategy - Email Marketing is successful only when you get a good list of targeted people. However, some people consider it as spam. It can work wonders for you if you have selected the appropriate list of people.
Why should I hire a virtual assistant for SEO purposes? - Do you find it hard to find time for rest because of promoting your business or your website all by yourself? Well, perhaps it is the right time for you to hire the services of an SEO virtual assistant. Virtual assistants for SEO services will help you on the process of improving your rankings within search engine results to achieve an increase in natural traffic. The higher your site in the search engine results page, the more traffic and sales conversions you will obtain. Using the services of virtual assistants (VAs) certainly is the best method to move in order immediate results and in reduced operational charges. This provides a great answer especially for a small business owner whoever company is actually considerably expanding, and the jobs have normally doubled. Here are some of the services that a virtual assistant can do for you: • Traffic Geyser • Main Street Marketing • Data Entry • Web Research • Market Samurai • Managing Facebook • Managing Twitter • SEO • Local Business Listing Robot • Traffic Revolution • Infusionsoft • Senuke • Angela’s Banklink • Linkjuicer • Blogging • SMM • Virtual Assistant • Personal Assistant • Article Writing • Spinning Article • Press release • Email Response Handling • Online Order Processing • Word Processing • Forum/Comment Posting • Social Bookmarking • Video Editor • Internet Marketing • Email Marketing • Link Building • Powerpoint Presentations • Web Development • Other Administrative Support
Web magazine publisher - My duties 1) Research the articles that goes into each of my webzines - science fiction in all media, various sports (Yay, Lady Vols, 8th championship in 2008, by the way!) 2) Write the articles 3) Format and upload them to the web 4) Email and network various contacts to get out the word that new articles are available. 5) Email authors, actors, etc. etc. to see if they want to do interviews. 6) Advertise for more contributors - and then edit and upload their material!
webinars on Autoreponders - Evan, putting it that way you may have a point - the effort doesn't seem to pay off. If you could score webinars with people you profile I can see word getting around and that driving traffic to your site and exposing them to the content you already have on the site. Based on the types of businesses approaching you to do these webinars you could also have them set the whole thing up and all you are doing is exposing it to the group. Example a webinar on Autoresponders and Email Marketing. I'm sure there are companies out there that will do the whole setup for you.


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