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Unique Products vs Proven Products - What To Choose?

Guest post by: Pam Brossman

Article Overview: Well, I have created both unique products and sold proven products over the last few years and from my experience, and from what I have learnt from my mentors over the last 3 years, it is a lot easier to sell a product to a proven market then to create a unique product and hope for the best.

Unique Products vs Proven Products - What To Choose?

Well, I have created both and from my experience, and from what I have learnt from my mentors over the last 3 years, it is a lot easier to sell a product to a proven market then to create a unique product and hope for the best.
What do I mean by that? Well most people create their products to sell using the following model:
• Great idea
• Research
• Create product
• Build website
• Start selling
• Try and find buyers/traffic
I created my first product using the model above. As much as I made sales I soon realised that this product was something ‘I thought’ people wanted, not ‘what the market’ really wanted.
It took me a year of creating things that I was passionate about and not making a lot of money to realise that something was not working.
When I joined a mastermind group and started following successful people online, I soon learnt that the model that works successfully nearly every time is:
• Research and find a group of hungry buyers
• Create a survey and ask them what are their needs/wants/desires
• Capture their details
• Build or create the product that fulfils their needs/wants/desires
• Add tremendous value and bonuses
• Provide testimonials and proof that your product delivers on its promise
• Deliver a 100% guarantee behind your product
• Create a sales letter that reinforces the benefits (not features) of your product to your hungry crowd
• Market it to the hungry crowd
• Tweak, test and sell over and over again.
This is how successful people market their products. Most internet marketers I know test as an affiliate with someone else’s product then create a better product to sell to the same niche.
If you want to know more visit http://www.pammieb.com

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