5 Tips to Help Website Conversion for Your Internet Based Home Business
5 Tips to Help Website Conversion for Your Internet Based Home Business
Here are five tips and strategies that will help to make the second part of these two challenges a little easier to deal with:
Firstly you need to realize that it is not easy to sell anything on the internet unless you have established your reputation as an expert in your field. Merely posting affiliate links onto your website is not going to be sufficient if you are serious about earning a good income as an internet home based business owner.
You will need to build a degree of trust and create some hype about the product that you are marketing.
These are some of the things that you will want to have on your site so that your visitors will feel that you are a person to whom they should listen.
1. It is important that you let people know who you are. Don’t even think about hiding behind your website and using it like a barrier. Have your name and photograph prominently displayed so that anyone visiting your website will know immediately that they are dealing with a real person.
Make sure that you are smiling in your photograph so that people feel welcome when they enter your website.
2. Have useful and relevant content on your website. This is part of letting people know who you are. Let them see that you know what you are talking about as this will all add to your appeal and anyone visiting will believe that they can trust your judgment and knowledge.
3. Another good idea is to add audio, such as an introduction to your website, just below your photograph and name. This can create a lot of appeal to the public.
4. If possible consider using videos to demonstrate your product. Even a power point demonstration will help to prove that you know what you are talking about, and that you work with the product yourself, and are not just trying to sell it without knowing anything about it.
5. Don’t complicate things; give your potential customers a simple choice. You want to move people from the choice of “buy or don’t buy” to the simple choice of whether to buy “basic” or “gold” level of your offer.
Don’t make the mistake of giving your customers too many choices as this will just confuse them and they will leave without make any purchases.
By only offering two packages, your customers will then be able to compare one with the other and make their choice accordingly. In order to make this tactic more effective you should actually choose which package you want them to buy and show the benefits of this as compared to the other choice.
These are just some of the tactics that you can use that should make your conversion rate better. There are many more but this will give you a basic idea of what is required to build a successful internet based home business. Just remember that building a list is necessary before you even get to this point, because without traffic conversions are meaningless.
5 Tips to Help Website Conversion for Your Internet Based Home Business - To learn more about this author, visit Michelle Jayes's Website.
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The two most difficult things that internet marketers’ face with their online home based businesses are, generating a large amount of targeted traffic to their websites and then converting these visitors into subscribers or customers.
Here are five tips and strategies that will help to make the second part of these two challenges a little easier to deal with:
Firstly you need to realize that it is not easy to sell anything on the internet unless you have established your reputation as an expert in your field. Merely posting affiliate links onto your website is not going to be sufficient if you are serious about earning a good income as an internet home based business owner.
You will need to build a degree of trust and create some hype about the product that you are marketing.
These are some of the things that you will want to have on your site so that your visitors will feel that you are a person to whom they should listen.
1. It is important that you let people know who you are. Don’t even think about hiding behind your website and using it like a barrier. Have your name and photograph prominently displayed so that anyone visiting your website will know immediately that they are dealing with a real person.
Make sure that you are smiling in your photograph so that people feel welcome when they enter your website.
2. Have useful and relevant content on your website. This is part of letting people know who you are. Let them see that you know what you are talking about as this will all add to your appeal and anyone visiting will believe that they can trust your judgment and knowledge.
3. Another good idea is to add audio, such as an introduction to your website, just below your photograph and name. This can create a lot of appeal to the public.
4. If possible consider using videos to demonstrate your product. Even a power point demonstration will help to prove that you know what you are talking about, and that you work with the product yourself, and are not just trying to sell it without knowing anything about it.
5. Don’t complicate things; give your potential customers a simple choice. You want to move people from the choice of “buy or don’t buy” to the simple choice of whether to buy “basic” or “gold” level of your offer.
Don’t make the mistake of giving your customers too many choices as this will just confuse them and they will leave without make any purchases.
By only offering two packages, your customers will then be able to compare one with the other and make their choice accordingly. In order to make this tactic more effective you should actually choose which package you want them to buy and show the benefits of this as compared to the other choice.
These are just some of the tactics that you can use that should make your conversion rate better. There are many more but this will give you a basic idea of what is required to build a successful internet based home business. Just remember that building a list is necessary before you even get to this point, because without traffic conversions are meaningless.
5 Tips to Help Website Conversion for Your Internet Based Home Business - To learn more about this author, visit Michelle Jayes's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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