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Are You Employing the Right SEO Consultant for Your Internet Based Business Website?

Guest post by: Michelle Jayes

Article Overview: There has been a huge surge in recent years in SEO consultants and this is because so many people are unsure of what they need to do to optimize their internet based business websites for the search engines.

Are You Employing the Right SEO Consultant for Your Internet Based Business Website?

There has been a huge surge in recent years in SEO consultants and this is because so many people are unsure of what they need to do to optimize their internet based business websites for the search engines. Unfortunately because there is no exact science for SEO many of these “SEO experts” can really only provide limited results. Provided you know what you should be looking for it can be reasonably simple to spot these “experts”.

If any of these statements come up in the interview then it might be wise to find someone who is more qualified.

1. You Get Guaranteed Results;

As there is no exact science to follow when doing search engine optimization it is impossible to guarantee results. If they promise that your internet based business website will be on the first page of Google then there is a strong possibility that they either have a basic misunderstanding of SEO or they are talking about the use of Adwords which can finish up costing you a small fortune.

Google has a whole fleet of people tweaking the algorithm constantly, in fact it has been estimated that the algorithm can be modified anything up to 400 times in a year. Even though these modifications are usually only slight it can still affect your website.

2. Purchasing Back Links:

If your SEO consultant starts off by advising the purchase of back-links (which can also end up being very expensive), then it is definitely time to move on. Let’s face it anyone can buy back-links and you don’t need a so called search engine expert to do this for you. In fact you could probably learn how to do it in no time at all, so why would you need to pay an SEO consultant to do it for you.

It is important to have a well rounded SEO strategy for your internet business website and if the consultant you have hired cannot provide one then you need to find some one who can. There are a number of options available online.

3. Is Your SEO Consultant Talking Over You?

If an SEO consultant tries to constantly talk over you there are one or two reasons for this (and possibly both). Firstly they may simply think that they are better and more knowledgeable than you are and that you will not understand anything they tell you, so they don’t really need to bother.

The important point to remember here is that you are the person who will be paying them for their expertise. You are actually the one who is doing them the favor, apart from the fact that it is very unprofessional it should be a sure sign that employing their services is a bad idea.

Secondly it is very possible that they don’t understand search engine optimization well enough to explain it in simple everyday terms.

There are some other obvious warning signs as well such as the use of black hat SEO methods and the spamming of social network sites, but these three points we discussed above should be quite enough of a tip off to get a more qualified SEO consultant if you want your internet based business website to be successful.

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Article Tags: business websites, internet based business, search engines



Related Forum Posts
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: Who inspired you to start? - Hi Evan, I was inspired by Mr. Bill Gates ever since I was a student learning Computers. But I was motivated for Internet as my Business, when I read his book "The Road Ahead" in 1995. It was in this book that Gates laid out his vision of an interconnected world built around the Internet. Based on the premise that life will be transformed by the convergence of inexpensive computing and inexpensive communications, Gates drew from his experience at the center of the personal computer revolution to give insights on the growth, evolution and impact of technology. I had always looked up to Bill Gates as my idol. When I read this book, it made me more focussed on Microsoft and Internet, The Internet was one of the upcoming things in this time. So I took over to the Internet as my primary business. Regards,
Elevator Pitch in 10 Words - "Winning Business Design For Aspiring Entrepreneurs Based On Their Idea"
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business


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