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Do The Myths Regarding Search Engine Optimization Affect Your Legitimate Online Businesses?

Guest post by: Michelle Jayes

Article Overview: SEO is a pretty strange creature as it appears that whenever anyone explains a search engine method, other people will come along and re-muddle the pathway. What makes it even more frustrating is that there are so many myths surrounding search engine optimization that just keep on returning no matter how well they are explained away.

Do The Myths Regarding Search Engine Optimization Affect Your Legitimate Online Businesses?

SEO is a pretty strange creature as it appears that whenever anyone explains a search engine method, other people will come along and re-muddle the pathway. What makes it even more frustrating is that there are so many myths surrounding search engine optimization that just keep on returning no matter how well they are explained away. Sometimes it just feels like they should be true or perhaps the people who have bought into these ideas can\'t believe that they are not correct. Just because these myths are around, it does not mean that you must follow them for success in your legitimate online businesses, rather leave that part to your competitors.

1. Out of all the myths the one that seems to make the most sense is page rank. The basic concept behind the majority of search engine strategies is to get a variety of links from high quality websites. The disadvantage here is that making a decision on what actually defines a quality website can be extremely difficult. Commonly the answer to this is the best websites are \"authority\" website, but how would you define what authority means?

When Google first brought out the concept of page rank, it was a way of identifying authority sites numerically. The downside to page rank is that it is an extremely limiting metric as it does not really define the websites that carry the greatest authority because if it did then the SERP\'s would be capable of sorting out the relevant pages by page rank alone, and this is certainly not the case.

This does not necessarily mean that page rank lacks value but rather that you must remember that there are many other factors that affect how much authority a site has. If the SEO method that you have chosen to use is driven by this then you will end up very disappointed.

2. Another myth that remains in circulation is if one link is good then having thousands must be fantastic. Rather than concentrating on how many links your website has, there are two things that you should be doing if you want your site to do well in the SERP\'s.

Start off by establishing the number of links your competitors have. Generally you should try to create about five percent more links that have equal or higher quality. There are a number of cases where websites that have only one hundred links will outrank websites that have link in the millions and this happens because those sites with the one hundred links are all high quality. In order to succeed you need to have a strategy that combines quantity and quality.

3. Myth number 3 talks about just linking your homepage and the big problem with this myth is that it does hold a kernel of truth. Generally a good rule to follow is that your homepage should have more back-links than any of the other pages on your website. Logically this makes perfect sense because your homepage will automatically share its power throughout the rest of your site. What creates the myth in the first place is when people begin building back-links to their website and ignore the inner pages completely. Keep in mind that so long as you make it a habit to effectively inter-link your inner pages, then every link to every page will increase the strength of your complete website and if you want your link building to look natural then every page should get at least a few back-links so that is looks as it is occurring naturally.

From this you can see that your focus should be on following the SEO method that you have chosen to build successful legitimate businesses and ignore the myths that are constantly proven to be unfounded.

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Article Tags: Legitimate online businesses, search engine optimization, SEO myths



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Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
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Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.


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