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Five Ways to Boost Your Email Delivery Rate

Guest post by: Michelle Jayes

Article Overview: Whether your emails are great or not should not be your main concern, what is important is if they are being read by your email list of subscribers. Email delivery is a major problem that has bugged the online marketing community for many years now. Spam filter keep getting stronger and setting new rules that have to be followed.

Five Ways to Boost Your Email Delivery Rate

Whether your emails are great or not should not be your main concern, what is important is if they are being read by your email list of subscribers. Email delivery is a major problem that has bugged the online marketing community for many years now. Spam filter keep getting stronger and setting new rules that have to be followed. There is however, some good news. There are 5 simple ways that when implemented can boost your email delivery rate and ensure that your emails actually end up in your subscribers in-box and not in some spam filter instead.

It does not matter how good your emails are if your list of email subscribers don't ever get to read them. Email delivery is a problem that has bugged list building online marketers for many years. Spam filters continue to get stronger, and keep creating more rules that must be followed. Fortunately though, there are some simple methods that can be implemented to improve the email delivery rate, and here are five simple methods that will give you a better chance of your emails actually being delivered to your subscriber lists inbox instead of ending up in their spam filters.

1. Instant Trigger Words:

There are certain words that will instantly set off alarm bells for the spam filters. Once you manage to identify these keywords it is simple to stay under the radar. There are a variety of software options available to help you identify the trigger phrases and a lot of the email delivery service providers offer at least one of the options as part of their package. When you discover which words or phrases set spam filters off you can then become creative and work around them.

2. Encourage Your Email Subscriber List to be More Active:

The one thing that the majority of email providers use to increase their spam detection is by tracking which emails the majority of readers open and which emails are immediately deleted. So to be sure that spam filters continue to ignore you, it is essential that your email list is actually opening the emails that you send and also that they are not marking them as spam. The most effective method of getting around this situation is to see that you give your readers what they are looking for from you and keep the things they don't want to a minimum.

3. Track the Complaints You may Receive:

A good method of staying in the spam filters good books is to always track any complaints received. It is important to take notice of what people say when they opt out of your email list. Getting complaints is part of any online business or any business for that matter because it is impossible to please everyone all the time, and you cannot change an entire email marketing campaign just to please one person. At the same time though, it is important that you keep track of any complaints so that you can address any problems that may be coming up on a regular basis.

4. Make it a Habit to Clean Your Email List Regularly:

Your reputation can be tarnished very quickly by hard bounces. A few are not going to do any damage, but you run the risk of being flagged as a spammer if the rate of hard bounces increases. When you make it a point to clean out your email list regularly you will not only save money as you will not have to pay for undelivered emails, but by failing to do this you are not really keeping a tight control of your online business. There are some email delivery services that will automatically do this for you and in this case you have no need to worry.

5. Inform People Upfront what your Intentions Are:

One of the worst things you can do is hide from your list. If you intend sending them an email everyday then let them know upfront in their welcome email that this is what you are going to do. There are companies who send a daily email to their list and they continue to get good reviews because their subscribers know what to expect from them. Most people have the unsubscribe option at the bottom of their emails, a good idea is to let people know right at the top of the email that this is where the unsubscribe link is, otherwise you run the risk of people not noticing and instead of opting out they will flag you as a spammer.

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Article Tags: delivery rate, email list, marketing community, subscribers



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