Get Your Blog and List Building Synchronized to Build Your Online Marketing Business
If you are a newbie online business marketer you have probably been told that to build a successful business on the internet you need to get a website, a blog and an auto-responder. In fact these three things are the most important tools when starting an internet business.
In this article we are going to discuss some methods to get your list building and blogging activities to synchronize in such a way that your marketing efforts will support both these activities at the same time. In other words, your blog will support your list building and your list building will support your blog.
Let’s start by looking at how you can utilize your blog as a means to build your list.
When setting up your blog make sure that you add an opt-in box to your auto-responder and place it in a prominent position where your visitors will see it on arrival at your blog. Near to the top and either on the left or right hand side is good. You could offer a free report or e-book as an inducement to sign up to your email list.
Every time you post to your blog, sign off with your name and a link to your squeeze page. Encourage your visitors to sign up to your list so that they will be notified whenever you make a new post to your blog.
Another way that you can market your blog is by inviting people to comment on your blog posts. The advantage for them is that their comments can link back to their websites when they enter the URL field on the comment form.
If your business is internet marketing then make posts about this and educate your subscribers about the benefits and etiquette of commenting and linking back to their sites from the blog comments. Make sure that they understand that spamming is not an option.
Whenever you make a new post or review a product or service, email your list and ask them to give you their opinions on whatever you have blogged about and include a link to your blog post.
You should see a significant increase in traffic to your site from your email list if your post is well targeted and also a large increase in the amount of comments that you get to each article.
Offer your readers the opportunity of using your posts on their own blogs provided they include a link back to your site and acknowledge you as the author of that article. Also submit your articles or posts to other peoples’ blogs for possible inclusion on their sites.
Invite your subscribers to submit articles for possible inclusion on your blog with a link back to their sites and inform them of how guest blogging will help to increase their own profiles on the internet. This will help to keep your blog loaded with fresh content at all times.
By using these tactics to help build your email list and blogging efforts you will be creating a well synchronized and effective method of promoting your online based business.
Get Your Blog and List Building Synchronized to Build Your Online Marketing Business - To learn more about this author, visit Michelle Jayes's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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