How to Have a Unique Selling Proposition for you Online Affiliate Marketing Business
How to Have a Unique Selling Proposition for you Online Affiliate Marketing Business
The reason for this, if you think about it is that there are thousands of people all selling the same affiliate products as you are, and if you advertise in exactly the same way as everyone else, there is little chance that you will stand out from the crowd. So in order to make a success of your endeavor you need to do something a bit different from all the other affiliates who are selling the same product.
This idea was originally developed by Rosser Reeves who wrote a book on it called Reality in Advertising. Although it was published in the early sixties, the principal of what he has written still applies today.
He says that basically there are three things that you need to do.
1. The proposition: It must offer the possible customer a specific benefit.
2. It is Unique: It must offer something that is not offered by anyone else.
3. It Sells: It is strong enough to encourage people to buy the product from you.
This is the key to the Unique Selling Proposition.
If you think about it the more promising the affiliate product is, the more likely it is to attract thousands of would be affiliates who want to market it. By just showing the product on your website sales page, your chances of making a sale will not be great. Many people find that even if they market an affiliate product quite aggressively their sales still remain quite low, and one of the reasons that this happens is because they have not really done anything different from what all the other affiliate marketers are doing.
It is a well known fact that very few people buy anything the first time they see it. In fact most people will see something a minimum of seven times before they actually purchase it. The result of this is that if your marketing is the same as everybody else and your advertisement is seen amongst the first five or six, chances are that someone else will get the sale when that person is ready to buy. If your selling proposition is forceful enough and different enough from others so that it stands out from the crowd, your chances of making a sale the first time your advert is seen is that much greater and if not an immediate sale, it will be strong enough to bring prospective buyers back to it again and again until they feel comfortable enough to buy.
Lastly, brand yourself. People will always happily buy from people that they know and can trust. By branding yourself first and building rapport with your prospective customers, people will feel that they know you and as this starts to happen you will find that they are more willing to trust your judgment and buy things that you recommend. If you want a good online affiliate marketing business, then follow this advice and watch your business grow.
How to Have a Unique Selling Proposition for you Online Affiliate Marketing Business - To learn more about this author, visit Michelle Jayes's Website.
Like this article? Share it with your friends
Do you have an online business that is dedicated to selling affiliate products? If this is the case then you will need to have a unique selling proposition if you want to make it big on the internet.
The reason for this, if you think about it is that there are thousands of people all selling the same affiliate products as you are, and if you advertise in exactly the same way as everyone else, there is little chance that you will stand out from the crowd. So in order to make a success of your endeavor you need to do something a bit different from all the other affiliates who are selling the same product.
This idea was originally developed by Rosser Reeves who wrote a book on it called Reality in Advertising. Although it was published in the early sixties, the principal of what he has written still applies today.
He says that basically there are three things that you need to do.
1. The proposition: It must offer the possible customer a specific benefit.
2. It is Unique: It must offer something that is not offered by anyone else.
3. It Sells: It is strong enough to encourage people to buy the product from you.
This is the key to the Unique Selling Proposition.
If you think about it the more promising the affiliate product is, the more likely it is to attract thousands of would be affiliates who want to market it. By just showing the product on your website sales page, your chances of making a sale will not be great. Many people find that even if they market an affiliate product quite aggressively their sales still remain quite low, and one of the reasons that this happens is because they have not really done anything different from what all the other affiliate marketers are doing.
It is a well known fact that very few people buy anything the first time they see it. In fact most people will see something a minimum of seven times before they actually purchase it. The result of this is that if your marketing is the same as everybody else and your advertisement is seen amongst the first five or six, chances are that someone else will get the sale when that person is ready to buy. If your selling proposition is forceful enough and different enough from others so that it stands out from the crowd, your chances of making a sale the first time your advert is seen is that much greater and if not an immediate sale, it will be strong enough to bring prospective buyers back to it again and again until they feel comfortable enough to buy.
Lastly, brand yourself. People will always happily buy from people that they know and can trust. By branding yourself first and building rapport with your prospective customers, people will feel that they know you and as this starts to happen you will find that they are more willing to trust your judgment and buy things that you recommend. If you want a good online affiliate marketing business, then follow this advice and watch your business grow.
How to Have a Unique Selling Proposition for you Online Affiliate Marketing Business - To learn more about this author, visit Michelle Jayes's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Michelle's articles
 |
|
Internet Based Home Business Blog - Online Business Tips and Ideas for a Home Based Business.
|
|
 |
 | |
|
| |
 | ||
|
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Articles Drive Traffic Sample Credit Application Manage, Click, Learn. 2009 DCJA Consultancy Case Study Internet Marketing Campaigns |
|
 | ||
 |
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008 | |
 |
Choose A PR Topic
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||