Tweet

Learn the Two Different Types of Pages Required for Your Online Based Business Website

Written by: Michelle Jayes

Article Overview: If you have a website from which you run an online based business, are you aware that you need to have two distinct types of pages for this to work efficiently? The first type is a content or article page and the second is a sales page often referred to as a landing or squeeze page.

Learn the Two Different Types of Pages Required for Your Online Based Business Website

If you have a website from which you run an online based business, are you aware that you need to have two distinct types of pages for this to work efficiently? The first type is a content or article page and the second is a sales page often referred to as a landing or squeeze page.

In case you are not sure what the difference is between these two types of pages here is a quick explanation;

1. The sole purpose of a landing or sales page is to either sell a product get someone to opt in to your mailing list or preferably both of these options. This page needs to be dedicated strictly to achieving either or both of these aims and should not have anything else on it that is likely to distract your visitor from its purpose.

Although this squeeze page is part of your website it will not be embedded into the rest of the site. This sales page exists separately from your main website and its sole purpose is to achieve one or both of the options available on that page.

2. Now the main function of an article page is to add valuable and relevant content to your internet based business that will not only get your site to rank highly on the search engines such as Google but will generate targeted traffic for you and the more traffic you get to your website the more sales you are likely to make.

The beauty of content pages is that each page can be linked to all the other pages on your website and this makes it easy for your visitors to explore and become familiar with the products and services that you have on offer. Remember when linking through from page to page that you should also hyperlink the keyword phrases that describe the purpose of the target page.

If you want to get the best chance of getting maximum attention from Google then you need to keep your articles as unique as you possibly can. Something else that will increase your SEO rankings is to be sure that both your article headline and any sub-headings, as well as your closing paragraph are key-word optimised.

These two pages are the main types of pages to be found on websites, but there is also a third type of page that is extremely important and that is the homepage of your internet based business website.

Although this page should also be designed with the purpose of persuading and informing, its main function should be to keep your visitors up to date on the available content and encourage them to look further to find the information and services that will benefit them and to get them to willingly give you their name and email address.

So keeping this in mind it would be worth your while to include any links to your most recent articles or any news updates on products or services so that people can easily click through to find them. Always ensure that your opt-in form is displayed in a prominent place on your homepage, so that visitors can leave their details for you without having to search.

Finally but of great importance is to be sure that all of your content pages including your homepage are linked to your sales pages as the reason for doing all this work is so that you can get as many of your interested visitors as possible to click through to your sales pages and purchase your products.

Related Articles
  How to Use Web Site Content to Make Money Online
  5 Tips to Design a SEO-Friendly Website
  Ways To Make Online Income With Affiliate Marketing
  How to make a website ‘live’
  Is It Possible To Make A Home Based Income Online Immediately?

Article Tags: business website, distinct types, squeeze



Related Forum Posts
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Elevator Pitch in 10 Words - "Winning Business Design For Aspiring Entrepreneurs Based On Their Idea"
Do the Yellow Pages still work? - People are increasingly turning online to find suppliers and research solutions to the problems they are having. Is it still worth taking out an ad in the Yellow Pages? Could there be a better way to use that money? Do you still use the Yellow Pages?
Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.
Re: what position to request? - Hi Michael, How about Online Business Development Manager? Good luck with your start-up. David


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Develop Your Powers of Thought.

Getting The Media Attention You Deserve

SEO Gurus, Software and Ebooks

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.