Run an Effective PPC Campaign for Your Legitimate Internet Home Business without Wrecking Your Budget
Run an Effective PPC Campaign for Your Legitimate Internet Home Business without Wrecking Your Budget
In this article we are going to look at how you can effectively run a small PPC campaign without draining your budget dry.
1. Begin by setting the boundaries on your campaign.
As this is just a small campaign that we are discussing, you need to think about the amount of conversions you are aiming at for a maximum cost. For example if you are earning $20 per sale and your PPC budget is $100 then you would need to make at least 5 sales in order to break even and one more would then put you in profit. If you could manage to achieve a 3% conversion rate you would have to generate 200 click throughs to get your 6 sales. This would mean that your maximum cost per click or CPC should not exceed 50 cents.
You will need to set your maximum budget limit at the time that you enter your campaign details into the Adwords campaign settings. As you learn what works for you and you begin getting a decent return on your investment you will then be able to increase the amount you are spending each month, but until you know exactly what you are doing, don’t exceed the budget that you originally set.
When setting up your Adwords campaign details make sure that you choose “set a separate bid for content network impressions”. In other words if you have set you cost per click at 50 cents you would really only want to pay this amount for targeted placement ads. You certainly wouldn’t like to pay this amount every time your ad is clicked, so it would be wiser to set the bid at one cent throughout the content network where it is reaching a far less targeted audience. Rather save your big guns for the targeted placement ads.
2. Keywords choice:
You will need to find quite a few different keyword phrases that are targeted closely with the product that you wish to sell. Choose words that attract a fair number of searches and are priced within your budget for maximum cost per click, but the words must be targeted, this is of utmost importance!
3. Writing your ads.
When writing your ads you need to make every word count, as you are limited to only 95 characters per ad and this includes spaces. Even if your ads are only 10 to 15 words long they will still need to tell your potential customers what the benefits of buying the product will be to them and also needs to encourage them to take action.
4. Split testing your ads.
When running a PPC campaign for your internet based business, one ad is not sufficient. It would be far better to write three or four different ads so that you can test one against the other to see which works to bring you the best possible results. This way you will be able to dispense with the ads that don’t achieve much and replace them with better ones. You can measure your results by signing up with Google Adwords Free Conversion Tracking.
Make this a task that you do each and every month and you will begin to see your results improving over a period of time. Your ads will also be monitored by Google Adwords to check their performance and once they have enough data, the ad will then be shown with the best click through rate more often.
5. You will also need to test and check on your landing pages on a regular basis. By dividing you Adwords campaign into two and pointing the ads to two different landing pages you will be able to see which one is converting your sales more quickly and you will be able to make changes that will then bring you the best results.
The best way to achieve great results for your legitimate internet based business is by continually testing and tweaking your Adwords campaigns and when you know what works for you then run with it. This way you will achieve success, so long as you stay within the budget you have set and you don’t get carried away.
Run an Effective PPC Campaign for Your Legitimate Internet Home Business without Wrecking Your Budget - To learn more about this author, visit Michelle Jayes's Website.
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If you want to generate targeted traffic to your website quickly, then using a PPC campaign is a fast and efficient means to do it. Google Adwords can send traffic to your legitimate internet based business extremely quickly, but if you don’t know what you are doing, it can just as quickly drain your budget of all your reserves.
In this article we are going to look at how you can effectively run a small PPC campaign without draining your budget dry.
1. Begin by setting the boundaries on your campaign.
As this is just a small campaign that we are discussing, you need to think about the amount of conversions you are aiming at for a maximum cost. For example if you are earning $20 per sale and your PPC budget is $100 then you would need to make at least 5 sales in order to break even and one more would then put you in profit. If you could manage to achieve a 3% conversion rate you would have to generate 200 click throughs to get your 6 sales. This would mean that your maximum cost per click or CPC should not exceed 50 cents.
You will need to set your maximum budget limit at the time that you enter your campaign details into the Adwords campaign settings. As you learn what works for you and you begin getting a decent return on your investment you will then be able to increase the amount you are spending each month, but until you know exactly what you are doing, don’t exceed the budget that you originally set.
When setting up your Adwords campaign details make sure that you choose “set a separate bid for content network impressions”. In other words if you have set you cost per click at 50 cents you would really only want to pay this amount for targeted placement ads. You certainly wouldn’t like to pay this amount every time your ad is clicked, so it would be wiser to set the bid at one cent throughout the content network where it is reaching a far less targeted audience. Rather save your big guns for the targeted placement ads.
2. Keywords choice:
You will need to find quite a few different keyword phrases that are targeted closely with the product that you wish to sell. Choose words that attract a fair number of searches and are priced within your budget for maximum cost per click, but the words must be targeted, this is of utmost importance!
3. Writing your ads.
When writing your ads you need to make every word count, as you are limited to only 95 characters per ad and this includes spaces. Even if your ads are only 10 to 15 words long they will still need to tell your potential customers what the benefits of buying the product will be to them and also needs to encourage them to take action.
4. Split testing your ads.
When running a PPC campaign for your internet based business, one ad is not sufficient. It would be far better to write three or four different ads so that you can test one against the other to see which works to bring you the best possible results. This way you will be able to dispense with the ads that don’t achieve much and replace them with better ones. You can measure your results by signing up with Google Adwords Free Conversion Tracking.
Make this a task that you do each and every month and you will begin to see your results improving over a period of time. Your ads will also be monitored by Google Adwords to check their performance and once they have enough data, the ad will then be shown with the best click through rate more often.
5. You will also need to test and check on your landing pages on a regular basis. By dividing you Adwords campaign into two and pointing the ads to two different landing pages you will be able to see which one is converting your sales more quickly and you will be able to make changes that will then bring you the best results.
The best way to achieve great results for your legitimate internet based business is by continually testing and tweaking your Adwords campaigns and when you know what works for you then run with it. This way you will achieve success, so long as you stay within the budget you have set and you don’t get carried away.
Run an Effective PPC Campaign for Your Legitimate Internet Home Business without Wrecking Your Budget - To learn more about this author, visit Michelle Jayes's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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