Run an Effective PPC Campaign for Your Legitimate Internet Home Business without Wrecking Your Budget
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Free Download - Learn Ways to Use Your Online Marketing Skills to Create an Extra Income Stream By Michelle Jayes |
If you want to generate targeted traffic to your website quickly, then using a PPC campaign is a fast and efficient means to do it. Google Adwords can send traffic to your legitimate internet based business extremely quickly, but if you don’t know what you are doing, it can just as quickly drain your budget of all your reserves.
In this article we are going to look at how you can effectively run a small PPC campaign without draining your budget dry.
1. Begin by setting the boundaries on your campaign.
As this is just a small campaign that we are discussing, you need to think about the amount of conversions you are aiming at for a maximum cost. For example if you are earning $20 per sale and your PPC budget is $100 then you would need to make at least 5 sales in order to break even and one more would then put you in profit. If you could manage to achieve a 3% conversion rate you would have to generate 200 click throughs to get your 6 sales. This would mean that your maximum cost per click or CPC should not exceed 50 cents.
You will need to set your maximum budget limit at the time that you enter your campaign details into the Adwords campaign settings. As you learn what works for you and you begin getting a decent return on your investment you will then be able to increase the amount you are spending each month, but until you know exactly what you are doing, don’t exceed the budget that you originally set.
When setting up your Adwords campaign details make sure that you choose “set a separate bid for content network impressions”. In other words if you have set you cost per click at 50 cents you would really only want to pay this amount for targeted placement ads. You certainly wouldn’t like to pay this amount every time your ad is clicked, so it would be wiser to set the bid at one cent throughout the content network where it is reaching a far less targeted audience. Rather save your big guns for the targeted placement ads.
2. Keywords choice:
You will need to find quite a few different keyword phrases that are targeted closely with the product that you wish to sell. Choose words that attract a fair number of searches and are priced within your budget for maximum cost per click, but the words must be targeted, this is of utmost importance!
3. Writing your ads.
When writing your ads you need to make every word count, as you are limited to only 95 characters per ad and this includes spaces. Even if your ads are only 10 to 15 words long they will still need to tell your potential customers what the benefits of buying the product will be to them and also needs to encourage them to take action.
4. Split testing your ads.
When running a PPC campaign for your internet based business, one ad is not sufficient. It would be far better to write three or four different ads so that you can test one against the other to see which works to bring you the best possible results. This way you will be able to dispense with the ads that don’t achieve much and replace them with better ones. You can measure your results by signing up with Google Adwords Free Conversion Tracking.
Make this a task that you do each and every month and you will begin to see your results improving over a period of time. Your ads will also be monitored by Google Adwords to check their performance and once they have enough data, the ad will then be shown with the best click through rate more often.
5. You will also need to test and check on your landing pages on a regular basis. By dividing you Adwords campaign into two and pointing the ads to two different landing pages you will be able to see which one is converting your sales more quickly and you will be able to make changes that will then bring you the best results.
The best way to achieve great results for your legitimate internet based business is by continually testing and tweaking your Adwords campaigns and when you know what works for you then run with it. This way you will achieve success, so long as you stay within the budget you have set and you don’t get carried away.
Run an Effective PPC Campaign for Your Legitimate Internet Home Business without Wrecking Your Budget - To learn more about this author, visit Michelle Jayes's Website.
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