Tweet

Run an Effective PPC Campaign for Your Legitimate Internet Home Business without Wrecking Your Budget

Written by: Michelle Jayes

Article Overview: If you want to generate targeted traffic to your website quickly, then using a PPC campaign is a fast and efficient means to do it. Google Adwords can send traffic to your legitimate internet based business extremely quickly, but if you don’t know what you are doing, it can just as quickly drain your budget of all your reserves.

Run an Effective PPC Campaign for Your Legitimate Internet Home Business without Wrecking Your Budget

If you want to generate targeted traffic to your website quickly, then using a PPC campaign is a fast and efficient means to do it. Google Adwords can send traffic to your legitimate internet based business extremely quickly, but if you don’t know what you are doing, it can just as quickly drain your budget of all your reserves.

In this article we are going to look at how you can effectively run a small PPC campaign without draining your budget dry.

1. Begin by setting the boundaries on your campaign.

As this is just a small campaign that we are discussing, you need to think about the amount of conversions you are aiming at for a maximum cost. For example if you are earning $20 per sale and your PPC budget is $100 then you would need to make at least 5 sales in order to break even and one more would then put you in profit. If you could manage to achieve a 3% conversion rate you would have to generate 200 click throughs to get your 6 sales. This would mean that your maximum cost per click or CPC should not exceed 50 cents.

You will need to set your maximum budget limit at the time that you enter your campaign details into the Adwords campaign settings. As you learn what works for you and you begin getting a decent return on your investment you will then be able to increase the amount you are spending each month, but until you know exactly what you are doing, don’t exceed the budget that you originally set.

When setting up your Adwords campaign details make sure that you choose “set a separate bid for content network impressions”. In other words if you have set you cost per click at 50 cents you would really only want to pay this amount for targeted placement ads. You certainly wouldn’t like to pay this amount every time your ad is clicked, so it would be wiser to set the bid at one cent throughout the content network where it is reaching a far less targeted audience. Rather save your big guns for the targeted placement ads.

2. Keywords choice:

You will need to find quite a few different keyword phrases that are targeted closely with the product that you wish to sell. Choose words that attract a fair number of searches and are priced within your budget for maximum cost per click, but the words must be targeted, this is of utmost importance!

3. Writing your ads.

When writing your ads you need to make every word count, as you are limited to only 95 characters per ad and this includes spaces. Even if your ads are only 10 to 15 words long they will still need to tell your potential customers what the benefits of buying the product will be to them and also needs to encourage them to take action.

4. Split testing your ads.

When running a PPC campaign for your internet based business, one ad is not sufficient. It would be far better to write three or four different ads so that you can test one against the other to see which works to bring you the best possible results. This way you will be able to dispense with the ads that don’t achieve much and replace them with better ones. You can measure your results by signing up with Google Adwords Free Conversion Tracking.

Make this a task that you do each and every month and you will begin to see your results improving over a period of time. Your ads will also be monitored by Google Adwords to check their performance and once they have enough data, the ad will then be shown with the best click through rate more often.

5. You will also need to test and check on your landing pages on a regular basis. By dividing you Adwords campaign into two and pointing the ads to two different landing pages you will be able to see which one is converting your sales more quickly and you will be able to make changes that will then bring you the best results.

The best way to achieve great results for your legitimate internet based business is by continually testing and tweaking your Adwords campaigns and when you know what works for you then run with it. This way you will achieve success, so long as you stay within the budget you have set and you don’t get carried away.

Related Articles
  Pros and Cons Promoting Your Home Internet Business Using Google Adwords
  Why Selling Online Offers Many Legitimate Work At Home Opportunities
  How Do You Find Legitimate Online Home Based Income Opportunities
  Legitimate Work at Home Jobs Are Available
  Legitimate Work from Home Jobs: Where Are You?

Article Tags: budget, google, internet based business, internet home business, traffic



Related Forum Posts
Re: How do you budget your life? - Here is my financial management categories for today: 15% Long Term Savings; 10% Home Expenses; 45% Business and Marketing charges; 10% Friends (Meeting); 20$ Scientific and Law Books. But this will change when it is August or September. Orxan
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Who inspired you to start? - Hi Evan, I was inspired by Mr. Bill Gates ever since I was a student learning Computers. But I was motivated for Internet as my Business, when I read his book "The Road Ahead" in 1995. It was in this book that Gates laid out his vision of an interconnected world built around the Internet. Based on the premise that life will be transformed by the convergence of inexpensive computing and inexpensive communications, Gates drew from his experience at the center of the personal computer revolution to give insights on the growth, evolution and impact of technology. I had always looked up to Bill Gates as my idol. When I read this book, it made me more focussed on Microsoft and Internet, The Internet was one of the upcoming things in this time. So I took over to the Internet as my primary business. Regards,
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business
How To Use Free Promotions For Your Internet Business? - In my opinion, the most challenging task about running a successful Internet business is how to effectively market your website with low cost strategies or using free promotions. Here are some guidelines on how to acquire free Internet business promotions for your website to drive more traffic and increase your revenue: 1. If you have started to promote your Internet business, keep it constant. If you promote your site with persistence, it will catch your audience’s attention. 2. Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your Internet business to reach the top. Free And Effective Promotions To Try There are many ways for your Internet business to be seen. Here are some free Internet business promotions you could try until you find the most effective. * Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted. Make a point to check your Internet business ranking to know whether or not this type of free promotion is right for you. * Make a deal with other Internet business blogs on trading links which could help both web sites. * Think about what you’ve read so far. Does it reinforce what you already know about Internet business Promotion? Or was there something completely new? What about the remaining paragraphs? Make sure to use words that could easily interest the audience. * Find free classified ads that could boost the promotion of your Internet business. These ads could be seen by other people who you are not targeting for, but may as well be interested in your services. * Free and low - cost internet banners are spread all through out the World Wide Web. Banners that pop up at the top of a page or in a separate window would automatically catch your target audience’s attention. If your Internet business and its free promotion did not work even after accomplishing these methods, analyse your website. Track down all visitors, advertisements, and transactions. Then locate errors in your Internet business blog. Upload new files to your Internet business blog continuously for audience to return for new products and services. Monitor your own Internet business to see if it’s up in the market or down. Then be ready to try the methods again and surely it will work. It has always been said that the best things in life are free. Yes they are. And as soon as your free Internet business promotion proves to the audience its worth, then you’ll believe it’s true. Tyrone Shum Free Promoter


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Presenting Yourself With Impact at Work

In the Year 2020 . . . Process

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.