To Own a Successful Internet Business Look for the Right Micro-Niche
To Own a Successful Internet Business Look for the Right Micro-Niche
By trying to compete in markets that are well established and huge such as the "internet marketing or self improvement" markets without narrowing them down in some way you are limiting your chance of success considerably as these markets are extremely competitive.
There is an exception to this rule for anyone who has a viable product or service of their own. By offering your unique product to clearly defined markets, even with very little experience in online business you will be far more likely to succeed.
If you have a unique product that is appealing to a specific and clearly defined market you have an immediate advantage and it then becomes much easier to achieve top rankings across all of the search engines just by writing about your product or service and publishing your articles on your website or blog and in article directories.
Even if your understanding and knowledge of keyword research and SEO techniques are limited, because your product will have value to the marketplace that you are targeting, the chances that you will succeed will occur naturally as anyone who can benefit from what you are selling is going to want to purchase it.
As you will be one of the very few people who will be promoting this product by writing about it, by merely publishing your articles on your website and blog you are bound to be a hit. If there is a market for your product the traffic will begin to trickle in to your website and so long as the product is reasonably priced people will start to buy it.
The main reason that this will happen is that anyone looking for your product via a search engine will enter a specific targeted keyword or search phrase that would be aimed at exactly what they want rather than a broader based keyword.
When you apply more specific SEO techniques to your web pages and work actively to attract your market then you will see even more noticeable improvements in your traffic and conversion of sales.
So how can you find and cultivate your targeted market?
The best way to find your market is by going to the places on the internet where people interested in that market are likely to hang out. Think about the type of forums that these potential customers will visit and join these forums. Always respond promptly to any inquiries that you receive or questions in forum conversations that concern your product or service.
By actively taking part in these forums and answering question pertinent to your product you will become known as an expert and people will want to buy your product.
Don't advertise your product actively in the forums as you will not be welcomed there if you do this. When you join a forum you can generally add a link to your website into your signature and this is how people will find you. Set up an opt-in form on your website and your blog where visitors can sign up to receive a newsletter from you, this will build a list of subscribers to your autoresponder. You can keep these subscribers up to date on any products that you want to promote and also keep them informed on news pertaining to your micro-niche market.
The biggest advantage of using these strategies is that the cost to you is minimal and you can prosper in an online business in a micro-niche market.
To Own a Successful Internet Business Look for the Right MicroNiche - To learn more about this author, visit Michelle Jayes's Website.
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Don't make the mistake that so many newbie internet marketers make by going into highly competitive markets. Rather look for a micro-niche market and your likelihood of succeeding will be that much greater.
By trying to compete in markets that are well established and huge such as the "internet marketing or self improvement" markets without narrowing them down in some way you are limiting your chance of success considerably as these markets are extremely competitive.
There is an exception to this rule for anyone who has a viable product or service of their own. By offering your unique product to clearly defined markets, even with very little experience in online business you will be far more likely to succeed.
If you have a unique product that is appealing to a specific and clearly defined market you have an immediate advantage and it then becomes much easier to achieve top rankings across all of the search engines just by writing about your product or service and publishing your articles on your website or blog and in article directories.
Even if your understanding and knowledge of keyword research and SEO techniques are limited, because your product will have value to the marketplace that you are targeting, the chances that you will succeed will occur naturally as anyone who can benefit from what you are selling is going to want to purchase it.
As you will be one of the very few people who will be promoting this product by writing about it, by merely publishing your articles on your website and blog you are bound to be a hit. If there is a market for your product the traffic will begin to trickle in to your website and so long as the product is reasonably priced people will start to buy it.
The main reason that this will happen is that anyone looking for your product via a search engine will enter a specific targeted keyword or search phrase that would be aimed at exactly what they want rather than a broader based keyword.
When you apply more specific SEO techniques to your web pages and work actively to attract your market then you will see even more noticeable improvements in your traffic and conversion of sales.
So how can you find and cultivate your targeted market?
The best way to find your market is by going to the places on the internet where people interested in that market are likely to hang out. Think about the type of forums that these potential customers will visit and join these forums. Always respond promptly to any inquiries that you receive or questions in forum conversations that concern your product or service.
By actively taking part in these forums and answering question pertinent to your product you will become known as an expert and people will want to buy your product.
Don't advertise your product actively in the forums as you will not be welcomed there if you do this. When you join a forum you can generally add a link to your website into your signature and this is how people will find you. Set up an opt-in form on your website and your blog where visitors can sign up to receive a newsletter from you, this will build a list of subscribers to your autoresponder. You can keep these subscribers up to date on any products that you want to promote and also keep them informed on news pertaining to your micro-niche market.
The biggest advantage of using these strategies is that the cost to you is minimal and you can prosper in an online business in a micro-niche market.
To Own a Successful Internet Business Look for the Right MicroNiche - To learn more about this author, visit Michelle Jayes's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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