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Use the Following 4 Emails to Boost Your Sales and Customer Retention Rates

Guest post by: Michelle Jayes

Article Overview: Online business owners and entrepreneurs who spend time building large lists of email subscribers and customers usually so so in order to get the initial sale, as well as helping to increase their customer retention rates. Unfortunately many of these marketers concentrate so much on building their email lists that they forget to look after the customers who are already on the list.

Use the Following 4 Emails to Boost Your Sales and Customer Retention Rates

Online business owners and entrepreneurs who spend time building large lists of email subscribers and customers usually so so in order to get the initial sale, as well as helping to increase their customer retention rates. Unfortunately many of these marketers concentrate so much on building their email lists that they forget to look after the customers who are already on the list. When you send out too many emails that add no value to the subscribers you will find your list decreasing rapidly as people unsubscribe. While the majority of people do expect to get some marketing emails from you, at the same time they also want to receive emails that add some benefit and value to the relationship they have with you.

Here are four emails that you can integrate into your online email marketing campaign that will make a big difference to your retention rate:

1. The first kind of email is pretty easy, it is just a useful reminder that refers to a purchase they either made or still make on a regular basis. When you run a membership website as an example, you will usually send a reminder out at the end of every month a few days before the subscription payment falls due. There are people who are unsure about sending out this type of email, but if you think about it, it gives you an opportunity to feature any upcoming content which may be available in the following month and it might even encourage them to stay as a member because of interest in what you have coming up. Most people cancel memberships because they don't use them enough.

2. Send out a real "Thank You" not just the one that usually gets sent when someone subscribes to your email list or buys something from you. Many people pretty much expect these kind of thank you and don't give them a second thought. Sending out random thank you emails or birthday wishes will go a long way towards email subscriber retention.

3. The next email concerns any social features that you may possibly have on your website. For instance if someone tags you in a photograph or they "request friendship" with you on Facebook or another social website, then that site will send you notification. This is a perfect opportunity to send a simple email to this person, but it achieves a very important goal and that is it gets them to visit your website again. A strategy like this can obviously only be used in you actually have social features on your site.

4. One of the most effective but sadly overlooked emails is one that takes readers to a poll or survey. Most customers will have some sort of opinion on the product that they purchased from you or the products that you promote. Getting them to complete a survey will not only help you to find out precisely what they want (which you can refer to in later emails) but it also shows them that you are really interested in their opinion and in building a relationship with them.

A list is the lifeblood of any online business, and retention of your customers will boost any email marketing campaign that you run. By using these 4 tips to retain your customers your online success is more likely to happen.

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Article Tags: customer retention rate, email marketing campaign, online business



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