Tweet

What is More Important for Your Internet Based Business Building Lists or Relationships?

Guest post by: Michelle Jayes

Article Overview: Anyone who has been involved in an internet based business for any length of time will have heard the statement “the money is in the list”. While this is true there is also another statement that one hears repeatedly and that is “the importance of automating your business”.

What is More Important for Your Internet Based Business Building Lists or Relationships?

Anyone who has been involved in an internet based business for any length of time will have heard the statement “the money is in the list”. While this is true there is also another statement that one hears repeatedly and that is “the importance of automating your business”.

Both these statements have a great deal of truth in them and using an auto- responder to collect names addresses and send out regular emails is an essential part of running a successful internet marketing campaign.

The main thing to consider though is whether you should rely on these pre-written automated newsletters alone or if you should also send broadcast messages to the subscribers on your email list keeping them abreast of up to the minute news and giving them information that can be of value to them.

Let’s face it, if you want to build a successful and profitable list of subscribers, it is important to remember that every time a newsletter gets sent out to an email address there is a real flesh and blood person at the receiving end who is going to be reading and responding in some way to that message.

It is very true that the money is in the list but you need to keep in mind when you have these pre-written newsletters that over a period of time they can become stale and outdated. So it is necessary from time to time to check them and see that the information you are sending out still applies and discard anything that no longer applies. A good idea would be to go through these letters every six months or so to be sure that what you are sending out is still relevant.

In addition send out a broadcast email weekly or more often if you prefer, with topical information, and learn to build a relationship with your email subscribers if you want a responsive and profitable list. An automated emailing system has a lot of benefits and is well worth having so long as you don’t just rely on that entirely if you want your readers to remain on your list and become customers as well.

A simple method to use for building a list is to advertise with a squeeze page and every time anyone signs up for your newsletter through your squeeze page they will automatically be added to your mailing list by your auto-responder service and they will begin to receive your newsletters. If they enjoy what they read and like the products you are offering there is a good chance that they will purchase from you.

Then it is up to you to start building a relationship with them so that they can become regular customers as this is what will pay the bills for your internet based business.

Another way to keep your subscribers up to date and interested in what you do is to set up your auto-responder to notify them whenever you make a new post on your blog. In this way they will be receiving regular information from you and it doesn’t require any extra work.

Finally keep in mind that what matters most in making your internet business successful is not so much the size of your list it is more the responsiveness and the amount of money that your subscribers are willingto spend with you.

Related Articles
  Best Internet Business Lesson 2 - How to Make Money
  Internet Home Based Business Tips - Choosing The Right Autoresponder Software
  “The Awesome Power of TO-DO Lists, According To Your Strategic Thinking Business Coach”
  How To Run An Internet Based Business Part Time From Home
  Internet Business Opportunities: Tips For Success
  Email Marketing Made Easy #17 - Mailing Lists and Email Collection Methods
  Make a Huge Leap to Internet Home Based Business Success with Social Sites
  Introduce Your Internet Based Business To Social Networking
  4 Ways of Making Money with a Website
  A few internet marketing tools
  Internet Based Affiliate Marketing: Your Main Resources to Success
  As an Affiliate Internet Marketer it is Still Necessary to Build Your Own Email List!
  Top 5 Tips For Building Business Relationships
  Key Factors To Guarantee Your Success In Internet Market
  Building Your Client Relationships
  Trust, Abundance and Success
  Networking – A major element of success for your business
  Internet Home Based Business is Serious Business
  Internet Is an Excellent Place to Earn Alternative Income
  5 Email Marketing Tips for Beginners

Article Tags: business building, internet based business, money, relationships



Related Forum Posts
Re: Who inspired you to start? - Hi Evan, I was inspired by Mr. Bill Gates ever since I was a student learning Computers. But I was motivated for Internet as my Business, when I read his book "The Road Ahead" in 1995. It was in this book that Gates laid out his vision of an interconnected world built around the Internet. Based on the premise that life will be transformed by the convergence of inexpensive computing and inexpensive communications, Gates drew from his experience at the center of the personal computer revolution to give insights on the growth, evolution and impact of technology. I had always looked up to Bill Gates as my idol. When I read this book, it made me more focussed on Microsoft and Internet, The Internet was one of the upcoming things in this time. So I took over to the Internet as my primary business. Regards,
Elevator Pitch in 10 Words - "Winning Business Design For Aspiring Entrepreneurs Based On Their Idea"
Re: What works for you? - Hi Yinka, I work better under pressure of deadlines when I am doing something for other people. However, I like to have the leisure to develop my own projects. The first case is what Stephen Covey calls a "Quadrant 1" activity ("Important and urgent") whereas the second case is a "Quadrant 2" activity ("Important, not urgent"). We should aim to make as much time as possible for Q2 activities so that we can develop our own projects. Easier said than done!
Type of business with building - If you owned a building and Wal-Mart was opening its doors across the street in a previously unoccupied area (along with 12-14 small shops), what type of business would you start? Here are the considerations: 1. Money is a non-factor 2. Building is fairly large (10,000) square feet 3. Building is on the corner of a busy intersection (about to get much busier)
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Word of Mouth Marketing Tips Fuel Success

The State of the Sustainable Furniture Industry

Basic Operating Question (BOQ) for Empowerment

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.