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Your Internet Based Marketing Skills are Valuable to Offline Businesses

Guest post by: Michelle Jayes

Article Overview: An excellent method of making money with a legitimate internet based marketing business is by tapping in to the offline business market where your skills are needed in a big way. Below are three reasons why this market needs these skills so badly.

Your Internet Based Marketing Skills are Valuable to Offline Businesses

An excellent method of making money with a legitimate internet based marketing business is by tapping in to the offline business market where your skills are needed in a big way. Below are three reasons why this market needs these skills so badly.

1. With the internet being used as it frequently is today by everyone who is searching for anything at all, people will look up businesses in their local areas online before resorting to the Yellow Pages.

More people use local search on search engines for this purpose, as all they need to do for example is go to a search engine such as Google, type in the keyword phrases they are targeting and find what they need. Any offline business that has no website or internet presence will lose out to a substantial amount of business.

For this reason offline businesses are finding it more difficult to market themselves. A lot of the old advertising and promotional methods are not as effective as they used to be.

For any online internet marketer who wants to make money and has the skills to optimize websites for the search engines this is a perfect opportunity.

2. Most business owners who run offline businesses are busy and not very knowledgeable when it comes to marketing their businesses online. All you need to do is look at some of their websites to see how poorly and unattractively they are laid out. Very often they don't even have proper Meta tags.

By cleaning up and improving the appearance of their websites and optimizing the pages correctly, which makes the site more appealing and easier to navigate for prospective customers.

This will not improve the navigation on the website for their visitors but will also make that visit more pleasurable, which will increase their chances of making more sales.

This is a win-win situation not only for the offline business owner and his prospective customer, but also for you.

3. Because many offline businesses are not capturing the contact details prospective customers who visit their websites, they are losing out on traffic on a daily basis.

by simply adding an opt-in form to their websites where people can give their contact details the business owner will build a list of customers to whom he can continue to sell his products now and in the future. As an internet based marketer this alone could become a full time income for you, just to add capture pages to websites for those offline businesses that do not have one on their websites and you could even improve on this by writing a series of follow up emails for them.

The opportunity to create a great income online is not limited to the internet alone. It can benefit offline business owners as well as they can increase their business presence on the internet with your help. What a wonderful situation for you and them where both parties can only do better.

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Article Tags: business market, internet based marketing, making money, offline business



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niche forum categories - I think Kevin just touched on the point that I was going make... and that is developing 'categories' that stick. Sales and Marketing may be too broad for example. However I can almost guarantee you that you would see many more sign-ups if you tailored a category to 'internet marketing' for newbies. I've seen this work on other forums, however, [i:1i903wkn]it can get a little frantic[/i:1i903wkn]... Fine tuning the categories, or expanding the scope should be effective. I think a lot of IM folks are surfing right on by because they're not finding what they're looking for here... Just a few thoughts: Better Blogging Developing Info Products Internet Marketing Presentation Skills More How to's Another point is... a lot of people don't know that they can benefit from participating in forums. The signature links to their site - if they have one - can / should be motivation enough to get more involved. The more internet savvy members that have signatures seem to stick around more... Don't you think?
Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Re: Who inspired you to start? - Hi Evan, I was inspired by Mr. Bill Gates ever since I was a student learning Computers. But I was motivated for Internet as my Business, when I read his book "The Road Ahead" in 1995. It was in this book that Gates laid out his vision of an interconnected world built around the Internet. Based on the premise that life will be transformed by the convergence of inexpensive computing and inexpensive communications, Gates drew from his experience at the center of the personal computer revolution to give insights on the growth, evolution and impact of technology. I had always looked up to Bill Gates as my idol. When I read this book, it made me more focussed on Microsoft and Internet, The Internet was one of the upcoming things in this time. So I took over to the Internet as my primary business. Regards,
Internet Marketing Conference on SLife - I've been trying to log in but it keeps crashing.. anyways.. a friend of mine in BC plans on holding Internet Marketing Conferences on SecondLife and have the same top internet marketers that would normally be in Live Internet Marketing conference speak. Income will be generated from admission charges, product sales during breaks, sponsor tables, etc etc.. Just to get the ideas flowing in your head that anything you can do in the real world can be replicated in SL. There is no planned date as of yet for this conference.
Re: Hi from a Manhattan coach - Hi Julie, Welcome to the forum, it's great to have you here and thank you for telling us a little about yourself. You sound like a very enthusiastic person who likes what she does and in Internet Marketing that is very important and you also sound like a 'people person' which is great. Internet Marketing is time consuming and challenging but can also be extremely rewarding and hopefully profitable. I don't know how many forums you have signed up to but this is one of the best. The support and guidance you get here is what makes it the success that it is but as I am sure you know from looking at the side bar that there are many aspects of business that are catered for here which will help you along the way, best wishes, Mal.


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