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Internet Marketing Has Transformed Business

Guest post by: Donna Denil

Article Overview: Making sure your online business is being found by your target consumer is one of the biggest challenges internet marketers have today. Outgoing marketing via print, TV/radio, direct mail, etc. is truly 'outgoing' and is being replaced by incoming/Internet marketing frequently initiated by the consumer. Read on to find out how to get your products or services to be found online...

Internet Marketing Has Transformed Business

Fifteen years ago I was working for an award winning commercial print company, which turned out some of the most gorgeous print collateral you've ever seen. Our sales portfolios could have easily been mistaken for the portfolio of a gifted artist. Today that same artistically beautiful collateral is rarely viewed by a client and salesperson who are in the same room, oftentimes the client and salesperson are not even in the same country! However, through the magic of the Internet, client and salesperson can communicate, correct, launch, and market their product and services in new, non-traditional ways.

If you are an Internet marketer/online entrepreneur/home-based business owner, one of the biggest challenges is to be found online by the consumer searching for what you have to offer.

For purposes of simplicity, let's call the old way of marketing outgoing marketing, and the new Internet based marketing incoming marketing. We won't spend much time with outgoing marketing because telemarketing, tradeshows, radio, TV and print ads are quickly being replaced with the less disruptive incoming/Internet marketing which is frequently initiated by the consumer.

So, how DO you get your products or services to be found online?

Search Engines are key to being found by your target consumer. Contrary to what you may believe, organic term recognition can rank you higher than PPC on Google and other search engines. Finding and using relevant keywords, using those keywords in titles, headings, text, meta-tags, inbound links from other sites, and superb content is of utmost importance.

Blogging is probably my personal favorite because it is so easily done when you have the right mindset and utilize the excellent tools available to create and maintain your blogsite. Regularly posting articles, information from your RSS feeds, other blogs and sites is very easily done using friendly software such as posterous or scribefire. One of the first things my blogging "guru" taught me was to be a curator or conveyor of information rather than struggling to create original content. If you choose to be a curator/conveyor, do not plagarize, always make the proper attribution! When you do feel the creative juices flowing and want to write something original, be sure to use your keywords to kick those search engines into high gear.

Social media allows you to connect and network with lots of different people living anywhere. Your connection to others can be casual or socially based, but to anyone other than your close friends messaging, tweeting or connecting/networking with content empty of value won't increase your business' ranking or standing in the world of Internet marketing.

Use the marketing resources available online to analyze, develop your strategy, and optimize your online business efforts. I have always been able to find a free resource for whatever I needed.

Visit my blog, donnadenil.com for a number of posts on this and similar topics.

To your success!

Donna Denil, Online Entrepreneur

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Article Tags: blogging, internet marketing, keywords, online business, online marketing, search engines, social media
Referred by: http://jaykubassek.com



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Re: How many mambers of this forum are also member of WF? - Hi Kevin, I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.
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Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
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Re: Hi from a Manhattan coach - Hi Julie, Welcome to the forum, it's great to have you here and thank you for telling us a little about yourself. You sound like a very enthusiastic person who likes what she does and in Internet Marketing that is very important and you also sound like a 'people person' which is great. Internet Marketing is time consuming and challenging but can also be extremely rewarding and hopefully profitable. I don't know how many forums you have signed up to but this is one of the best. The support and guidance you get here is what makes it the success that it is but as I am sure you know from looking at the side bar that there are many aspects of business that are catered for here which will help you along the way, best wishes, Mal.


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