Tweet

Startups....Make Your Online Business Real!

Guest post by: Donna Denil

Article Overview: Online marketers sometimes get overzealous in their marketing efforts and beyond 'edgy'. It's good to remember that what you 'put out there' stays 'out there' for a long, long, time. Be cautious, responsible and appropriate with your content.”

Startups....Make Your Online Business Real!

This article is based on excerpts from an interview with Tim Florek, @tvorse, Graphic Production Manager, Belmark. In 2007 social media tools were much harder to use, email was still the standard for quick communication. The social media tools commonly used now, were either nonexistent, or so cumbersome, it was too much trouble to use them. With the amazing strides in technology, using social media as a tool for personal and business communication, advertising, interacting and connecting is the new normal.

Social media has become THE communication channel because it offers speed, interaction, communication (which isn't necessarily the same thing as interaction), and most important, transparency. You may ask, "why is transparency a part of that last sentence?" The answer, "you can't hide behind some faceless, nameless, entity, it's you, putting yourself, your company and hopefully, relevant information out there for the whole world to see!"

Understanding the transparency of social media is critical to understanding the value and importance of the power inherent within the framework. For example: Agencies are more genuine in what they put out there in their advertising messages versus a PR firm which, many times, puts a ‘spin' on the message.

A good mix in business is giving realism to people behind the scenes. If you are offering your ‘brand' to the public, give it realism. BP didn't regain the ground of credibility they had lost until the people behind the scenes came forward, offering a true, real-time version of events and solutions. Obviously, some of the solutions did not work, the ultimate win was the solution that did work.

‘Comcast Bob' started answering customer complaints without corporate authority to do so. Although he didn't have the authority to answer customer complaints, it was still a ‘win' because he showed the company was listening to what the customers were saying, engaging them in conversation, and finding the right person to give them a solution. Listening + engaging + solution = credibility.

Social media gives the real time element to the person or entity interacting. If you are starting an online business, finding a way to interact with your consumer, in real time, to your product or service can make a huge difference in your success. Social media allows the online entrepreneur to extend their reach and ‘brand' themselves in a way which would have been totally unreachable just a few years ago.

For instance, Twitter can be a main forum for your emerging business if you understand the power of the 140 character message. Being succinct and targeted works if you are able to get your message across in a brief, yet understandable way. Twitter is serendipitous in that it puts people in the same space that normally wouldn't be together. Think about being in an elevator or airplane-you're next to a stranger, and you strike up a conversation simply because they are there. The power of the internet expands the elevator or airplane experience to include the world and the potential conversations you would have never had in a non-virtual world. The virtual world can create an oxymoron of your experience, education, work life and daily social media interaction.

If Twitter isn't for you, then utilize FaceBook, LinkedIn, YouTube or Podcasts as tools , just remember they are all intertwined. They can work independently, but are still symbiotic when used most effectively. Using all the social media tools available for your online marketing gives you access to a whole new world of connections and possibilities, it all increases exponentially.

A final word from Florek, "transparency is good as long as you remember that once you've ‘put it out there' it will remain ‘out there' forever, be cautious, responsible and appropriate with your content."

To your success! Donna Denil, Online Entrepreneur

Related Articles
  Real Estate Agents Need Home Stagers In A Slow Market
  Home Based Income Opportunity: A Chance To Earn In Your Pajamas
  3 Mistakes That Lead An Online Business To Fail
  Offline is the New Online is the New Offline
  Top Online Business Ideas For Work At Home Moms
  Real Estate Commercial Loans?
  You Can Be An Online Entrepreneur
  Seven Tips for Successful Real Estate Marketing
  Here’s how to choose a unique online business opportunity
  Online Home Business Advice To Take Control Of Your Life
  Top Online Business – Great Opportunities for the Next Year
  Does Your Real Estate Marketing Efforts Reflect the 21st Century On Line Home Seekers?
  Home Based Business Opportunity--Formula for Financial Freedom
  Real Work at Home Jobs - Are There Any Good Ones Left?
  Patric Chan Review - An Honest Review Of Patric Chan
  Tips For Work From Home Online Success
  How To Start A Home Based Franchise Opportunity Business
  Looking for an Easy Online Business Opportunity?
  Home Based MLM Business – Your Training is the Key To Success!
  Online Proofreading Jobs - Tips on How to Get an Online Proofreading Job

Article Tags: internet marketing, online marketing, social media
Referred by: http://jaykubassek.com



Related Forum Posts
Internet Users Hbk http://www.internetscamsanonymous.com - Current site for sale of our handbook as a Clickbank product Welcome any and all feedback: Sale page Content Handbook Content Pricing Too Big Considering braking it to 2 volumes: Avoiding Scams Online and Doing Business Online and maybe ad 3rd volume related internet technology Kind of like selling preventive medicine!! Thank you in advance for your interest and comments
Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.
Re: what position to request? - Hi Michael, How about Online Business Development Manager? Good luck with your start-up. David
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Kevin needs "social glue" ideas - [quote="BuzzAroundBooks":1yomg44b] 1.) 10 Recent Posts (takes you to the list of the 10 most recent posts) 2.) Forum Contest & Prizes 3.) How to get started in the EvanCarmichael.com Forums 4.) How to promote yourself in the EvanCarmichael.com Forums 5.) How to start a small business (list of threads with related topics) 6.) SEO Tips (list of threads with related topics) 7.) Better Blogging (list of threads with related topics) 8.) Business Book Reviews (list related forum threads, I know Barbara has tons. We also have threads that list our forum members favorite biz books) 9.) Newest Members (takes you to a list of the newest forum members so that you can help them out or connect with them) 10.) Kevin's Case Studies *I'd think this format would make the forums easier to navigate through, especially for a newbie (which are the main people we're trying to attract to the site).[/quote:1yomg44b] If you're accepting any suggestions for topics -- could SEO tips be changed to Online Marketing? SEO is just a small part of Online Marketing and that would give us some sort of place to zero in on Online Promotional posts. Shri


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

SEO Gurus, Software and Ebooks

How To Calculate A Minimum Fee For Your Services

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.