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Startups...Use Twitter As a Business Strategy Tool!
| Guest post by: Donna Denil |
Article Overview: Successfully starting an internet marketing business today requires more than desire, it requires using some social media tools as a part of your overall strategy. The hardest part for most online entrepreneurs is choosing which of the social media tools is right for them and then implementing the tool within their online strategy. Using Twitter as a business strategy tool is definitely something to consider.
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Free Download - Startups...Be Practical and Tactical, Part 2 By Donna Denil |
Startups...Use Twitter As a Business Strategy Tool!
This article is based on excerpts from an interview with Tom Clifford, @tommytrc, Manager of Digital Development, HC Miller.
Successfully starting an internet marketing business today requires more than desire, it requires using some social media tools as a part of your overall strategy. The hardest part for most online entrepreneurs is choosing which of the social media tools is right for them and then implementing the tool within their online strategy. Using Twitter as a business strategy tool is definitely something to consider.
Clifford says, “social media today is nothing different than the way grandpa used to meet up with his friends, have coffee, communicate, have some fun, and add some business to the mix. Twitter and the other social media tools are just a different medium to bring people together. Social media is about having access to people all over the world in real time. Your message can go from small to huge instantaneously because of the technology and your following. People are using social media to build their personal brand (think internet or online business) or building the brand of a brick and mortar business. The biggest mistake is trying to use every social media tool available in the beginning and becoming overwhelmed with the mechanics or what they don’t know about using the tools.”
Advice: “Start small, pick one or two tools and learn how to use them well, stick with it, evaluate how they are working, give it a little time, then reevaluate before subtracting or adding tools. Put it out there and you may be amazed by what happens.”
He asks:
• Are you monitoring your brand through twitter?
• Where and who is your audience?
• Are your tweets relevant to your target audience?
• Is your audience involved in social media?
• How are they responding to you?
Monitoring your brand through twitter can be as simple as looking at the number of your followers, tweets and retweets. Failure to monitor and adjust for your brand’s success will give you less than stellar results.
If you’ve done your homework and know where and who your target audience is, make sure your tweets have value for that audience. Tweeting just for the sake of tweeting will not build your brand and your successful online business. Twitter does the conversion work to a tiny URL for you, so when you tweet something valuable and relevant about an article, blog post or video, you don’t have to worry about the tweet exceeding the 140 character limit.
Knowing if your audience is involved in social media is also critical to the success of your brand and online business. If they are not involved in social media, you can tweet all the relevant and valuable content in the world and you are still not connected to who you want to connect to! If you are not getting the response you anticipated, it is time to invite them to your twitter world through other social media networks.
It is rare in today’s world to find anyone who spends time online, for whatever reasons, to not be connected to some form of social media. Your challenge is to move your nonresponsive audience from the mindset of social media as being purely a social platform to social media as a combination of business and social.
To quote Peter Shankman: “90% of your sales are lost because you don’t send the right message to your audience the way they want it.”
To your success!
Donna Denil, Online Entrepreneur
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Referred by: http://jaykubassek.com
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About the Author: Donna Denil RSS for Donna's articles - Visit Donna's website Click here to visit Donna's website   StartupsUse Interactive Marketing Internet MarketersBlow Your Own Horn Internet Marketing Has Transformed Business StartupsBe Practical and Tactical Part 1 StartupsMake Your Online Business Real |
Related Forum Posts
Book: Secrets of Six Figure Women
- Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life
Barbara Stanny, 2002
Jacket:
Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success.
Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common:
1) a profit motive
2) Audacity
3) REslience
4) Encouragement
5) Self-awareness
6) Non-attachment
7) Financial knowhow
She amplifies on these in the book itself.
Table of Contents
Intro: Welcome to the era of the six-figure woman
1. The Queen in the Countinghouse
2. The Lowdown on low earners
3. Raising the bar
4. Strategy 1: The Declaration of Intention
5. Strategy 2: Letting go of the ledge
6. Strategy 3: Get in the Game
7. Strategy 4: Speak Up
8. Strategy 5: The Stretch
9. Strategy 6: Seek Support
10. Strategy 7: Obey the rules of money
11. Claiming our power
Appendces:
Resources and websites
Tips for getting out of dent
Investing Basics: Wealthbuilding 101
Re: Twitter vs Facebook
- I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.)
You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Using Twitter To Double Your Traffic?
- I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products?
- How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.
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