Dominate Your Market.
Dominate Your Market.
Dominate Your Market - To learn more about this author, visit Che Curtis's Website.
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When you have discovered your target market the next step to take is to find out how to be at the top of your chosen market. Through researching and dissecting the business models of the competitors in your market, you will discover four main gaps that will show you places where they have missed out on giving people exactly what they want. In the four areas where gaps are found ask yourself, "how can I provide value and solutions where others haven't."
1. Advertising Gaps.
Are there some potential sources of traffic that they were not using?
Do they come up on paid and organic listings?
Are they doing any offline advertising in magazines etc?
Is there any other websites sending them traffic?
2. Marketing Gaps.
Is there any places where video could have been used?
Did they have an attractive offer with a clear call to action?
Do they appear trustworthy and credible?
Do they have an "opt-in" section to capture visitors information?
3. Content Gaps.
Were there any solutions they didn't come up with?
What questions didn't they answer?
What kind of reviews were given, what did they like about the site/product?
Was there anything that didn't satisfy the customer?
4. Sales Funnel Gaps.
What is their irresistible offer? What products are they offering?
Are their prices reasonable and competitive?
Do they offer any products as upsells, or discounted deals to encourage the customer to buy more from them?
Are they presenting affiliate products?
These are places to look out for so that you can fill in the blanks they have missed, therefore adding your value to completely satisfy the customer. However when working your way to dominate your market remember that you must do it in a humble manner as the leaders you are looking to rise above just may one day become a partner or beneficiary. Remember you reap what you sow therefore make sure that when you have made it to the top you don't regret how you got there.
I have found these gaps to be places where I have been able to give my customers that little bit more so they are able to get exactly what they want. If you would like to be a part of my successful team and have me help you rise to the top then visit my informational website.
Dominate Your Market - To learn more about this author, visit Che Curtis's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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