10 Best Home Based Business Success Tools – No. 1: A Great Marketing System
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Free Download - 10 Best Home Based Business Success Tools – No. 5: A Strong Desire to Succeed By Brenda Fairchild |
This is the first in a series of articles and videos that I have put together to give you a comprehensive overview of the 10 best home based business success tools. These are the most important things you will need to succeed in any home based business. Here is the list at a glance:
No. 1 - A Great Marketing System
No. 2 - A Fantastic Sponsor or Business Coach
No. 3 - A Millionaire Mindset
No. 4 - A Big Dream That Fuels Your Engine
No. 5 - A Strong Desire to Succeed
No. 6 - A Powerful Belief in Your Own Ability
No. 7 - A Stubborn Determination to Keep Going
No. 8 - A Continuing Education
No. 9 - A Purpose Beyond The Money
No. 10 - A Product You Can Connect With Personally
In this article we focus on the single most important factor you will need to succeed at your home based business: A GREAT MARKETING SYSTEM. That's right, my friends, a marketing system and it must be a great one. But why? Isn't the product important, isn't it important to have a great compensation plan? No, it isn't. At least, it isn't nearly as important as having a great marketing system.
The reason is simple: the best product in the world will sit on your shelf, or in your garage, or at your company's warehouse if you don't have a steady stream of people who need it or want it, and who find you when they go looking for it. It's the old basic principle of supply and demand. It really is all about the marketing.
It doesn't matter which came first or what created the other. The fact is that both are necessary ingredients in your recipe but the result won't be success unless you can bring them together. This is where marketing comes into play. You have to find customers who want what you're selling, and you have to make sure they want to get it from you. Then you have to provide it to them with a wow factor that keeps them coming back for more. Of the 10 best home based business success tools, a great marketing system is number one because it will overcome many of the challenges you will face along the way.
A great marketing system will have an action plan that you can follow, steps you can take every day, things you can do on a consistent, persistent basis to attract people to you that will buy from you. You need to be constantly "filling the pipeline" with targeted leads and qualified prospects so that you can make sales on an ongoing basis.
A great marketing system will utilize several forms of media. These can include classified ads, ezines, video marketing, radio, television, internet pay-per-click ads, social media networking, you name it. In a home based business you generally won't use them all, at least not in the beginning. But a great marketing system will show you how to start with one, get really good at it, and then expand it into other areas, building upon what you've already done, so that your results are multiplied many more times than your relative effort.
A great marketing system can be successfully applied to any home based business. The secret to getting great value that makes it the number one in the 10 best home based business success tools is finding the number two best tool, which I'll cover in detail in my next article in the series: No. 2 - A Fantastic Sponsor or Business Coach.
To Your Success! Brenda Fairchild
Dream Big, Laugh Often, Love Bravely
10 Best Home Based Business Success Tools No 1 A Great Marketing System - To learn more about this author, visit Brenda Fairchild's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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