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Guest post by: Karen Whaley Become an Author

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Considering using business text messaging? Use it properly and you could easily double your business. In this article I will tell you why this advertising method is imperative to the future of your business growth and how you can access it.

Here are the facts:

97% of cell phone users will not leave home without their cell phones and 90% of those people have their cell phones within three feet of them all day long.

So, what if your business is having a slow day and you decide to send out a text message to a few hundred of your subscribers offering a great discount if they come in today? And what if your text message offer gets a whopping 97% open rate within minutes of you sending it?

Do you think that could have an impact on your business? Heck yeah! That's how business text messaging works.

The simple fact is that people love text messages. They like to open them. They are non-invasive compared to phone calls. They get instant results. If you send an email you may only get a 20% open rate and it could take hours or even days for people to open and read that message. The number of people texting just keeps growing and will continue to grow. So, the fact that businesses are now able to tap into this avenue of communication with their customers is a game changer.

How To Use Text Advertising Properly:

The most important thing to remember is that your opt-in subscribers have given you something very personal - their cell phone number. Now you have to give them something very special. Don't use text advertising to send out notice of some sale that everybody and anybody has access to. Your subscribers should receive special deals and you should mention in the text that they need to show the text to get the deal - giving you instant and accurate statistics on your marketing method.

Is It Expensive?

Compared to traditional methods of advertising and considering your return on investment, text messaging is head over heels more affordable. That means that small businesses have access to this powerful tool.

You have two options...

You can find a local Mobile Specialist (try MobileHelpers.com) to manage your campaign for you, provide you with marketing materials such as table tents or flyers, run analytics on your subscribers, and design and send all of your text communications. This will obviously come with the cost of the texting and the campaign management.

Your other option is to do it yourself with a Text Message Service. This method could save you money and can be done quickly and easily once you learn the ropes. There are usually different sized packages so you can start small and try the service out at a very reasonable price as you are building your subscriber list. This also means that even the smallest business can afford to get into this advertising medium. We even offer 30% off your first month so there really is no reason not to get your feet wet with this advertising opportunity. This is one advertising medium that is going to explode so get in and get your customers signed up before your competition does.

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Referred by: http://jaykubassek.com

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