What Is Text Message Advertising and Should You Be Doing It?

Guest post by: Karen Whaley
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What Is Text Message Advertising and Should You Be Doing It? - By Karen Whaley

Text message advertising offers businesses one thing that no other advertising can. Instant traffic. No matter what kind of business you are you can benefit from text message advertising.

According to the Mobile Marketing Association, mobile advertising is “a set of practices that

enables organizations and businesses to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” Text message advertising is one of those services.

When you sign up for a text messaging service you choose a keyword relevant to your business and you are assigned a "short code". A short code is a short phone number, basically, about 5 or 6 digits.

Then you advertise everywhere, to existing and potential customers, that if they text your keyword to the short code they will start receiving special text coupons. Now it's up to you to send your opt-in subscribers very special deals and you will build a relationship that fosters repeat visits from existing clients and encourages new clients to walk in the door and start using your services.

Imagine if you are a restaurant having a slow day and you send out a text to several hundred of your subscribers offering a free appetizer if they come in and show their text coupon within the next four hours?

Compared to any other form of advertising, including email, your text message will get a near 100% delivery rate, a 97% open and read rate, and a potential 15 to 40% redemption rate!

There is no doubt that would have an impact in your profits and at the same time build a personal and beneficial relationship with your customers.

Is It Affordable?

Absolutely. Especially when you consider the money that goes down the drain with traditional advertising that doesn't target your audience. Any business can afford to get started with text message advertising.

You can use a Local Mobile Specialist (such as MobileHelpers.com) to manage your campaign for you, provide you with marketing materials such as table tents or flyers, run analytics on your subscribers, and design and send all of your text communications.

Your other option is to do it yourself with a Text Message Service. This method could save you money and can be done quickly and easily once you learn the ropes. We even offer 30% off your first month just for trying it out. You can't really go wrong with that.

Don't get left behind. Text message advertising has been called the fastest growing market with a predicted four fold growth within the next four years. Businesses will distribute 70 million text coupons by 2013. Is your business ready for the mobile revolution?

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What Is Text Message Advertising and Should You Be Doing It? - By Karen Whaley

About the Author: Karen Whaley

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Text Message Marketing
If you are a business owner looking for a powerful advertising medium that is hands down more affordable and more powerful then traditional methods then try our Text Message Service for 30% off by using the above link. Any size business can afford this marketing method.

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