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What Is Text Message Advertising and Should You Be Doing It?
| Guest post by: Karen Whaley |
Article Overview: Text message advertising offers businesses one thing that no other advertising can. Instant traffic. No matter what kind of business you are you can benefit from text message advertising.
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Free Download - What Is Text Message Advertising and Should You Be Doing It? By Karen Whaley |
What Is Text Message Advertising and Should You Be Doing It?
Text message advertising offers businesses
one thing that no other advertising can. Instant traffic. No matter
what kind of business you are you can benefit from text message
advertising.
According to the Mobile Marketing Association, mobile advertising is “a set of practices that
enables organizations and businesses to communicate and engage with
their audience in an interactive and relevant manner through any mobile
device or network.” Text message advertising is one of those services.
When you sign up for a text messaging service you choose a keyword
relevant to your business and you are assigned a "short code". A short
code is a short phone number, basically, about 5 or 6 digits.
Then you advertise everywhere, to existing and potential customers,
that if they text your keyword to the short code they will start
receiving special text coupons. Now it's up to you to send your opt-in
subscribers very special deals and you will build a relationship that
fosters repeat visits from existing clients and encourages new clients
to walk in the door and start using your services.
Imagine if you are a restaurant having a slow day and you send out a
text to several hundred of your subscribers offering a free appetizer
if they come in and show their text coupon within the next four hours?
Compared to any other form of advertising, including email, your
text message will get a near 100% delivery rate, a 97% open and read
rate, and a potential 15 to 40% redemption rate!
There is no doubt that would have an impact in your profits and at
the same time build a personal and beneficial relationship with your
customers.
Is It Affordable?
Absolutely. Especially when you consider the money that goes down
the drain with traditional advertising that doesn't target your
audience. Any business can afford to get started with text message
advertising.
You can use a Local Mobile Specialist (such as MobileHelpers.com)
to manage your campaign for you, provide you with marketing materials
such as table tents or flyers, run analytics on your subscribers, and
design and send all of your text communications.
Your other option is to do it yourself with a Text Message Service. This method could save you money and can be done quickly and easily
once you learn the ropes. We even offer 30% off your first month just
for trying it out. You can't really go wrong with that.
Don't get left behind. Text message advertising has been called the
fastest growing market with a predicted four fold growth within the
next four years. Businesses will distribute 70 million text coupons by
2013. Is your business ready for the mobile revolution?
10 Reasons Text Message Marketing Works for Small Businesses
Business Text Messaging - Stop Throwing Your Advertising Dollars Away
The fastest way to get feedbacks from customers is now possible with text message marketing
Text Messaging & The Telephone Answering Service
Trigger their curiosity
Make Your Marketing Personal
How Are Mobile Devices Changing The Small Business Marketing Scenario?
Radio Text Messages on a New Frequency
How Marketing Today Is Much Like 2,500 Years Ago
Banner Advertising
A Bit About SMS Messaging
HTML vs. Plain Text Email
Steps to creating your Need Statement
Advertising Techniques In Print Media
Polish your localized SEO for Google Local Voice Search
Communication
Say it again and again and again and again
5 Text Message Marketing Tips for Pet Spas and Groomers
Advantages of sending free sms in India
5 Ways to Use Text Messaging to Get More Clients Online
Referred by: http://jaykubassek.com
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About the Author: Karen Whaley RSS for Karen's articles - Visit Karen's website If you are a business owner looking for a powerful advertising medium that is hands down more affordable and more powerful then traditional methods then try our Text Message Service for 30% off by using the above link. Any size business can afford this marketing method. Make Money Online If you are looking for a way to make money online but you are not quite sure what you want to do then I have some recommendations and ideas for you at my blog. These are services that I have personally used and have tremendous respect for. Business Mindset If you are struggling to succeed with your business and need some inspiration and guidance for your mindset then come on over to my blog, read some inspiration, and share your thoughts. Click here to visit Karen's website   Goals For Starting an Online Business Simple Steps to Success Business Text Messaging Stop Throwing Your Advertising Dollars Away What Is Text Message Advertising and Should You Be Doing It Looking for an Easy Online Business Opportunity Which Online Business Opportunity is Right For Me |
Related Forum Posts
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: Email Marketing Benefits
- Email marketing is a kind of direct marketing used by marketers to communicate with potential or existing customers directly by means of email. In email marketing, sales letters are never sent in an unsolicited way, and every person on an email marketing list, gives permission and agrees to receive email messages from time to time. Here is what you should expect from email marketing service:
- Automatic subscribe and unsubscribe.
- Automatic removal of bad email addresses.
- Automatic message delivery.
- Message sending speed and flow control.
- Message personalization.
With such an email marketing software, you will get a great enhancement in business or e-commerce.
Voice SMS
- Ashish,
Is this a Voice message that will be converted to Text and then sent via sms so that the recipient is reading text?
Re: Those Annoying Telemarketers
- When I was making phone calls I received 2 different messages that really stood out...
Message 1: "We can't come to the phone right now. If you're a telemarketer please remove this number from your records. All other calls...." I never bothered to hear the rest because I wasn't allowed leaving messages anyway. I had to actually talk to the person.
Message 2: "This phone number is protected by Embarq Privacy Services (something like that). Please leave your name, phone number and reason for call, and the party you're trying to reach will determine if the call is important to them." I summarized, but you get the point. Embarq is a local phone company. I don't know if it's available nationwide or not. That's a new one on me, though.
I utilize caller ID on my cell. Unless it's a local number, I don't bother to answer. If it's important enough they'll leave a message. I use my cell for online and offline business since it has these capabilities as well as voicemail. Gotta love technology.
Re: The Storm Brace a new invention
- Hi Breck,
I sent you a Private Message - please check your "new messages link"!
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