How To Build Your Own "Cruise Control" Marketing And Lead Generation System

This comes from a lack of understanding that there are alternatives to always spending your PERSONAL time to generate leads for your business. If you're someone who works a regular full time job, which these days is 40-50 hours per week, it becomes very difficult to muster the mental and physical strength to tack on another 20-30 hours just to try and build a successful company on a part time bases. When will you sleep? Eat? Spend time with the family? Relax???

Lead generation is the lifeblood of your business, so you must take it seriously. So, here's a few things you can do to free up some time in your lead generation efforts.

1. Build a capture page website - the sole purpose of this type of website is to capture leads for you that have an interest in connecting with you for your business. If done correctly, this website tool will sort and categorize each lead for you, eliminating the need to manually sort or track where they come from.

2. Obtain an auto-responder service - If you plan on keeping in contact with your leads on a regular basis, this tool is invaluable. It takes the guesswork out of trying to figure out when to send your communications. You simply pre-write your contacts, set up an interval, and that's it. You never miss an introduction, follow up, or follow through communication. Consider Aweber or GetResponse to do the job.

3. Hire a virtual assistant - this is a great way to sift through tire kickers and non-qualified prospects by having someone else do the "dirty work" for you. Simply provide a checklist of qualifying questions with minimum requirements to the assistant, and instruct them to only pass to you people who are seriously interested in doing business.

4. Create content that can be leveraged - By submitting quality content to targeted online resources in multiple places (i.e. video hosting sites, directories, article submission services) you increase the visibility of your expertise by positioning it in front of a constant flow of new traffic without having to re-submit new material. The article or video may be a month old, but to the person who has just discovered it; it's all brand new information.

The average investment of time to successfully promote a business on a part-time basis can be done effectively on about 8-15 hours per week of consistent effort.

This leaves plenty of room for enjoying life without being chained to the business. Many of the top income earners in MLM/Network Marketing utilize these strategies on a regular basis because it permits them to speak to a large number of people, all pre-qualified, and usually ready to transact without doing all the grunt work themselves.

Leveraging your time and money is just smart business, if you ask me. So, find ways to delegate the drudgery of your business to systems and processes as often as possible.