TakeOver Marketing: What It Is, Why You Should Practice It, And How To Get Hoards Of Leads From It
Someone recently shared an interesting story about a very successful doctor who was able to acquire 32 new clients per month. This is an astonishing accomplishment for any business owner, and upon asking him what the one strategy he used to accumulate that many clients, he said that he didn't have one strategy that got 32 clients. He implemented 32 DIFFERENT strategies that each got one new client!
That's takeover marketing in a nutshell. So often I hear network marketers complain about not having enough quality people to talk to about their business. When probed, I discover that they implement only two main strategies: 1) contacting their warm market; 2) Cold calling (unqualified) strangers. If you want to catch a lot of fish, you must cast a wide net. You can't expect to have massive impact until you take massive action.
Your mindset has to be focused on how many different ways you can attack in order to penetrate the fortress of prosperity. On the internet, there are limitless ways to get in position to be seen and heard, and quite a few strategies are free; all you have to do is invest the time.
Here's a short list of takeover marketing strategies that you can begin to implement. Set a goal to get at least 2-3 new customers from each and you'll see your success skyrocket:
-Video marketing (YouTube, Viddler, Yahoo Video, etc.) - join all the major video hosting sites and submit content regularly
-Ezine Article Marketing - some article submission sites will anoint you with an expert author status simply for submitting consistently. This raises your credibility
-Blog Radio - set up you own syndicated radio show and broadcast across the internet in places like ITunes
Live Video Stream - USStream.com is a free live video platform that some of the top internet marketers use to promote themselves and their products
-Free Classifieds - Don't slip on this one. Backpage.com is one of the best free classified sites to submit content to generate new business
Do yourself a favor and search Google for "top online marketing strategies" and other such headings to glean the collective knowledge of those who have found niches' in the marketplace.
You don't have to limit yourself to online strategies in order to make massive impact for free. Here are a few other ideas that will help you when you're face to face:
-Meetup.com - this website will connect you to local networking events in your area for any targeted audience. You can become a "regular" at these events and build your credibility.
-Private membership clubs - typically these clubs are a great way to become the resident expert in the group. Once you join, they won't allow anyone else with your particular expertise to represent, giving you exclusive access to the rest of the organization. Many of these organizations have a referral quota, so you're guaranteed to acquire new business.
-Drop cards - A.K.A. "sizzle cards" that can be literally dropped anywhere and at anytime with advertising about your business. The most popular ones are those that look like dollar bills. When implemented consistently and in the right places, you'll get calls and emails on a regular basis.
As long as you don't limit your creativity, the possibilities are too numerous to count. You must first start with a strong passion to acquire business, then follow up with powerful systems to pull in the leads. Think like a bear hunter: set traps all over the place and where ever your target audience frequents. You'll get a healthy supply of new business when you focus on conquering your territory.
TakeOver Marketing What It Is Why You Should Practice It And How To Get Hoards Of Leads From It - To learn more about this author, visit Carin Davis's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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