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Facebook Marketing Tips and Techniques

Guest post by: lucien bechard

Article Overview: Want to become a Facebook marketing expert? Here are some Facebook marketing tips and techniques.

Facebook Marketing Tips and Techniques

Facebook is rapidly taking the social networking world by storm. With the increase of social media marketing, it's important to market on Facebook the right way if you want to have success. When setting up your profile, make sure you focus on who you are as a person. People relate better to someone who is personable and not too business oriented. It's ok to promote a business on Facebook as long as it's done tastefully. People want to know who you are first before they will join any business you're involved with. Be honest with who you are in your profile. Tell people your likes, interests, and hobbies. The more real you are, the better relationships you will create. There are some very useful Facebook marketing tips and tricks to follow if you want to have success marketing on Facebook.

Facebook is truly a great place to market a business if it's done the right way. The amount of visitors they receive on a daily basis to their website is staggering. They currently have an Alexa traffic ranking of 2 (Alexa). The only site ahead of them with more traffic is Google. The great part is that you can market on Facebook for free. There is nothing better than free marketing. It's important to set-up a Facebook page that's separate from your profile if you are going to market a business. Building a Facebook page will create brand awareness and also help with your ranking in the search engines. You can only have one profile, but you can have multiple business pages linked to your profile. The way you build up your page rankings is to increase the number of "fans" you receive. The more people that become fans of your page, the better it will rank. You can promote your Facebook business page by linking it to your website, blogs, Squidoo lenses or any of your other social media/content sharing sites. If you have a Twitter account you can link it to your Facebook profile. When you update what you are doing on Twitter, it will also update on Facebook.

Sign up for a Facebook Business Page

Since people are being flooded with business opportunities all over the Internet today, people need to know who they are getting involved with before they join any business opportunity. With the Internet being so impersonal and automated, people are very skeptical about who they do business with. Remember, there are millions of people promoting businesses online today. You need to set yourself apart from these other marketers. The good news is that there's only one you. That's why it's so important for people to get to know the real you. Be social and don't always be posting about your business opportunity.

Make sure you choose a good photo as your profile picture. Choose a picture that's clear and shows you smiling. You can also add multiple pictures to your photo albums. Add pictures with family, on vacation, candid shots, and anything that will show people who you are as a person. If you want people to take you serious as a business person, make sure the photos you choose are appropriate. When doing friend requests, it's always nice to add a friendly note introducing yourself to the person you are requesting.

Facebook is a tremendous way to connect with people from all over the world. If you focus on creating your brand as a person, and follow the right rules of engagement, you will have success marketing on Facebook.

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Article Tags: facebook marketing, facebook marketing tips, facebook marketing tips and tricks, facebook tips and tricks, marketing facebook, marketing on facebook
Referred by: http://jaykubassek.com



Related Forum Posts
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: Social Media Marketing - Corporate Vs. Small Business - Hi Jeff, A technique that I consider to be "Social Media Marketing" would be when a brand creates a profile on Facebook and then begins adding people they found in related groups as "friends". For instance, Prince Tennis requested to become friends with me because they saw that I had joined a Facebook group supporting their products. By adding me and other consumers as friends on their Facebook profile, Prince Tennis is able to market directly to its target audience. I've also seen record labels do the same for their music artists.
Re: Social media question - Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Facebook and Business - While on the Elevator today I read that MySpace and Facebook are surpassing adult-sites in traffic volumes - just thought that was interesting fact. As far as your business is concerned I think that having a Facebook account is viable as long as you keep it business and the most important thing to increase your traffic would be to link up with people well-known in your business-circle. e.g. if your were in the Marketing Business Circle I would link up with people like Dan Kennedy, Mike Filsame, Yanik Silver etc. People linked up with them will now start pouring into your content.
Re: Facebook Advertising? - Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising. Consider these ideal scenarios: You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below) There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing. An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.


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