MLM Marketers -- Who Own Your Leads?

MLM marketers, in today’s market, have a significant problem that is probably outside of their scope of interest. Most have not read their marketing agreement, understand what they have agreed to and what they can and can’t do. This is an unfortunate lack of knowledge. 

In most cases, if you are marketing for an MLM, THEY own your leads. The MLM company determines who gets what people and how they are placed into the organization. In most cases, you get the income for the leads that you generate. That means that you could be doing quite well for today, maybe even next year.  However, sad to say, you are still an “employee”.  Now don’t freak out with the term “employee”. All this means is that you don’t have a business, you are working someone else’s business. 

Because the MLM owns the leads, they also control how and what you do with the leads and, in some unfortunate cases, they actually take total control over them. When this happens, your “business” dies. DEAD. Gone. And you have no recourse over them.

So is the MLM world all scams and no-win situations for the average marketer?

Actually, it is quite the opposite. 

First, you have to understand the risks and rewards of the MLM industry. If your MLM owns the leads, you can’t win. 

You have to find a business where YOU own the leads that you generate.  How do you accomplish this? You have to do your due diligence on the business, read the find print on the membership agreement, and talk to your upline sponsor. If you find out the MLM company owns your leads, I personally would say “Thank You” and walk away. If the agreement allows you to set up your own lead accumulation system, you now have a business.

Second, you have to have a system that allows you to generate leads without pitching the business.  Pitching the business is a lousy way to build a business and leads to more failure in the MLM industry than everything else combined.

So, how do you generate leads with out pitching the biz? Well, the system is called “attraction marketing”. With this system, you actually will have people come to you. This makes your system much easier to handle and makes you much more profitable.