Network Marketer or MLM Marketer aka Used Car Salesman

In the marketing arena today, there seems to be two distinct styles of marketers.  The most common type is the old school MLM marketer, what I will call the “used car salesman”. 

We all know the type, long on hype and short on details. Everything is the deal that will make you millions with little work.  You know the ads “No Cost, No Work, No Advertising, No Calling, etc,” Why then would they need you?

This type of marketer chases the “get rich quick” people. You know the type.  They want instant gratification.  They will answer any ad that “promises” the no work, great income business opportunity.  He knows he only has a limited time before the next opportunity comes along.  If he doesn’t get his money quick, he will never see it.

Seems that the little details are missing when they hype the income to be made from the business. They tend to promise large, quick income potential…but the reality of the product or the service seems to be quite vague.  But that is not stopping factor because everyone knows you can make big money in MLM.

By contrast, a Network Marketer doesn’t use hype to market his products.  He uses a system called “Attraction Marketing” to present the benefits of his product or service. His goal is to appeal to a problem the customer has and present a solution to this problem. The problem the customer has may be lack of time away from work, lack of expendable income, or just general frustration at his current lifestyle.

All experienced network marketers understand that you have to connect with your customer.  If the customer doesn’t know you, making a sale will be tough. Network marketing has more to do with connecting to the customer than making the sale.  If you can present value to the customer, he will become a customer because he knows you.