The Automatic Income Reducer (The Television)
Many conversations have occurred on the concentration factor
required to be successful in network marketing. Numerous articles have been
written and published on why people fail in network marketing. The net effect
of all of this attention is that this subject has been researched, dissected,
and preached about. Although many items
occur on the list of distractions, the largest culprit or automatic income
reducer appears to be somewhat unanimous and that is the television.
How the term, the automatic income reducer, was derived is really not important and who ultimately coined the word is hard to distinguish but it is an excellent term. What the term represents is one of the reasons that people struggle in network marketing. This term presents an idea that causes people not to concentrate on building their business because they are distracted.
So, is this term hype or is there really something with sustenance here?
Depending on whom you discuss this topic with, many different opinions surface. The best discussion I have heard comes from Cedrick Harris of Team Takeover Marketing Inc. His take on this topic is quite interesting. He believes most of the people struggling in network marketing do so because of a very simple calculation. In Cedrick’s opinion, people that have a large number of televisions and / or very large televisions in their home seem to struggle in network marketing.
In Cedrick’s opinion, many people with large televisions and / or a large quantity of televisions in their homes. Unfortunately, every hour that a marketer spends in front of the television is an hour that they are probably not spending on their marketing or their marketing education. Presuming that the average marketer spends 2 hours per day watching television works out to 56 hours per month or 672 hours per year. Imagine what could be added to a marketer’s knowledge if those 672 hours were devoted to marketing training. The thought is mind boggling.
Cedrick has a unique point of view concerning televisions and the struggling network marketer. He believes that the total horizontal inches of televisions in the home should equal the total horizontal inches of marketing training materials in the home. For instance, if there are three 42 inch televisions, that would be 126 inches of television. If the marketer would have 126 inches of marketing material, that would be a quite large book shelf. A quick walk through the house would determine if, in fact, that book shelf existed. Very seldom will that book shelf be found.
A different but similar fact seems to put validity into this discussion. For years, research on wealthy individuals has proven that these people, almost without exception, have large reading libraries in their homes. It appears that the larger the library, the wealthier the people seem to be. Here in lies the eternal “chicken and egg” question, did they person become wealthy because they read many books or did they read the books to become wealthy? The answer seems rhetorical but the result is the same. Large numbers of books in a personal library USUALLY equal large amounts of wealth.
So, according to some of the current theories, if you want to be successful in network marketing, get rid of your televisions. OK, not all of them, but if you have a large horizontal total of televisions, they are probably hurting your marketing. Decreasing the time in front of the television will allow you to put more hours into your marketing and marketing training, which will increase your marketing income.
So, turn off your automatic income reducer, the television. Get the training material out of the pile and continue to increase your marketing education. Your wallet will appreciate the extra padding.