Digging Deep into Article Marketing

Digging Deep into Article Marketing

In an earlier post, i wrote about the 5 keys steps to Branding yourself, and creating an online presence that reflects your leadership and success in this market, which is really the way to approach this business intelligently because you don’t want to rely on PPC and Google, two main reasons is that it can be fricking pricey and they can shut you down in seconds, just cause they can.

So I wanted to elaborate on the 5 keys to branding “You Inc.”  Starting with article marketing. It’s ok to say, yah you need to write some good content fill stuff, and then post it in your command centre, and then blast it all over the planet so that people will take notice..........There’s a little more to this...

Article Marketing: 

     Defining your target audience is a fundamental step in writing effective articles. You will have to do some research to find the people that you want to attract to your business. Just saying to yourself well, I am looking for People that want to make some cash! just isn’t going to cut it. This is just too broad of a search, dammit everyone i know want s to make money.........

There are many different types of people that are looking to make some money, all of them for different reasons. Your target audience needs to be defined more closely so that your audience will relate and respond to your articles.

There’s a couple of ways to do this, sometimes it helps if you just review the way you searched for this opportunity, and how you actually found it, and the other is to branch out and target a different audience. These are some questions that you can use, to help kick start brain, to get yourself on the right track.

·         What do they do for a living?

·         What have they done in the past?

·         What struggles do they face?

·         Do they have debt that they want to resolve?

·         What is important to them? 

·         Are they looking to help others?

·         What are their Values?

·         What are their beliefs as it pertains to business?

·         What is their current income?

·         What are their incomes goals?

·         What type of activities do they enjoy,

·         What is their definition of success?  

From these specific questions, you should be able to gather enough information to put together a content filled article that is Keyword driven towards your particular target audience, or you can make a few different targets that you can test and track to see, which is more predominate. Testing is something that you will never stop doing, because you always want to be able to maximize your efforts.