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Digging Deep into Article Marketing

Written by: Peter Costabile

Article Overview: Some specifics in how to put together content filled article that can be specifically directed to your target audience.

Digging Deep into Article Marketing

Digging Deep into Article Marketing

In an earlier post, i wrote about the 5 keys steps to Branding yourself, and creating an online presence that reflects your leadership and success in this market, which is really the way to approach this business intelligently because you don’t want to rely on PPC and Google, two main reasons is that it can be fricking pricey and they can shut you down in seconds, just cause they can.

So I wanted to elaborate on the 5 keys to branding “You Inc.” Starting with article marketing. It’s ok to say, yah you need to write some good content fill stuff, and then post it in your command centre, and then blast it all over the planet so that people will take notice..........There’s a little more to this...

Article Marketing:

Defining your target audience is a fundamental step in writing effective articles. You will have to do some research to find the people that you want to attract to your business. Just saying to yourself well, I am looking for People that want to make some cash! just isn’t going to cut it. This is just too broad of a search, dammit everyone i know want s to make money.........

There are many different types of people that are looking to make some money, all of them for different reasons. Your target audience needs to be defined more closely so that your audience will relate and respond to your articles.

There’s a couple of ways to do this, sometimes it helps if you just review the way you searched for this opportunity, and how you actually found it, and the other is to branch out and target a different audience. These are some questions that you can use, to help kick start brain, to get yourself on the right track.

· What do they do for a living?

· What have they done in the past?

· What struggles do they face?

· Do they have debt that they want to resolve?

· What is important to them?

· Are they looking to help others?

· What are their Values?

· What are their beliefs as it pertains to business?

· What is their current income?

· What are their incomes goals?

· What type of activities do they enjoy,

· What is their definition of success?

From these specific questions, you should be able to gather enough information to put together a content filled article that is Keyword driven towards your particular target audience, or you can make a few different targets that you can test and track to see, which is more predominate. Testing is something that you will never stop doing, because you always want to be able to maximize your efforts.

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Referred by: http://jaykubassek.com



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: How to Promote Your Business Online - Thanks for the list ZekeLL , I use many of these ways to promote my online business and am looking into using more of them. I also use Article Marketing, Social Networking and Blogging which I find a very good way to get traffic to my site and also gain valuable backlinks. Take care, Carol
Re: How to promote my site - All I can suggest to you is.. if you don't have knowledge in SEO and or in Internet Marketing, you better understand what is SEO first and what it's dos and don'ts.. After you learn in.. Start with the basic SEO techniques: - Web Directories Submission - Classified Ads - Social Bookmarking - Forum Posting - Blogging - Article Submission Then the rest follows..


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