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Primary steps to keyword research

Written by: Peter Costabile

Article Overview: Setting up a Keyword matrix that is relevant to your business

Primary steps to keyword research

Keywords and Phrases that you use for your website or your control centre should be a very important part of your content, in order to make your site more visible to the search engines. They are part of Search engine optimization, which is a key focus to searchers and search engines.

Since your articles can show up in search engines for specific keywords, you going to want to optimize each article for a long-tailed keyword, some examples of long-tailed keywords are listed below.

“BMW” ( short-tailed )

“Black 7 series BMW” ( long-tailed )

“Online Business” ( short-tailed )

“Best online home based business opportunity” ( long-tailed )

Next you’re going to want to get Free keywords. Wordtracker this is a very good tool for searching keywords and it is free, there is also a paid version that will give you more options.

Now you should come up with approximately ten based keywords that are relevant to your business, and set them up across the top of an excel document, or use the document option in your Gmail account, if you don’t have a Gmail account it’s time you did. After your base keywords are positioned across the top of your spreadsheet to represent 10 columns, you can now start to use these, base keywords which are also referred to as seed keywords with your free keywords tracker tool. Once you go through your first keyword the search will give you different options and ways that your base keyword can be used according to relevant searches. Pick out approximately 10 more keywords that have a quantity of searches greater then 20, and place these words directly below your based keyword, until you have completed all ten. If you are advertising with Google ads campaigns this would then be set up so that you can just copy and paste into your campaigns.

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  Get Your Keyword Research Right

Article Tags: cambria, compatibility, endif, gte, math, mso, priority, true name, xml, zoom
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Can someone explain Search engine optimization to me? - If you use a good keyword research tool like Keyword Discovery or WordTracker, you'll find a lot of solid profitable keyword phrases that don't make a lot of sense. You should also be able to uncover some phrases that make better sense and still have a decent profitability. By profitability, I mean the keyword phrases have a decent search volume but a low lever of competition. I always teach that you have to write for real people first and the search engines second. If you try to weave a strange keyword phrase into your article with a fixed keyword density, it will sound strange and that can affect your credibility and trust.
Re: Best Internet Marketing Strategies - [quote="christew":latsmlgi]Plus a niche is not a bunch of keywords, it is a demographic interested in a particular topic. You need to learn about the people in this demographic. Keyword research tells you their search habits and gives clues to competitiveness and potential profit, but you are looking at through a very narrow window of a much bigger picture.[/quote:latsmlgi] Good point. Knowing about both the group and the keywords they tend to use is of course the best combination, but if you thoroughly understand your niche market and your products, the content you write for your website and the articles you post elsewhere will almost certainly include natural "keyword phrases" even if you don't research the keywords - and if your niche is tightly defined, that will probably suffice. I am not saying you should ignore keyword research, but knowing your products and market is more important.
Re: Keyword Selection - Hi Jack, Great post and yes it is so important to use long tail phrases and not just the obvious ones. If your site is about work from home ideas for example then it will take you a long time to get anywhere because that is a very popular phrase so what would you rather do, get no hits for a very popular keyword phrase or get a few hundred hits for a long tail keyword phrase. Do your keyword research on Google and make a list of all the long tail keyword phrases that are applicable in your niche and go for them. Write articles using the long tail keywords and eventually as your site becomes more popular then you can use the more popular ones but it takes time and effort. regards, Mal.
Re: Best Internet Marketing Strategies - I'd disagree with the first point. Keyword research is important, but it should not be the complete focus when doing niche research. A niche is typically made up of thousands of keywords, and researching them all is very difficult, because the keyword tools won't tell you what most of them are. Plus a niche is not a bunch of keywords, it is a demographic interested in a particular topic. You need to learn about the people in this demographic. Keyword research tells you their search habits and gives clues to competitiveness and potential profit, but you are looking at through a very narrow window of a much bigger picture.
Re: Keyword Selection - As the most crucial part of your success keyword research must need to be done in a proper way. Thanks for sharing the tips.


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