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Are You Still Struggling to Find Music Industry Jobs?

Guest post by: Mike Morgan

Article Overview: The music industry is in crisis. Music and creativity will never wane but the structure of the music industry has changed forever and this means that if you are a part of it you may need to look at a viable alternative to what you are doing right now. Hear my story and my answer to the problems faced by many.

Are You Still Struggling to Find Music Industry Jobs?

Are you in the music industry and you are finding your future in this business less and less secure? Have you put your CV out there but you are getting very little interest? Do you have a wealth of experience but you are seeing the industry constrict and tighten with each month? Dealing with reduced budgets, more competition, the fear of illegal downloads, downsizing and redundancies makes your music career a very stressful place to be.

Some will forge ahead and make their place in the elite of this business but there will be many who will have to completely rethink where the future lies.

The music industry has changed forever and there is no going back to the halcyon days of unlimited promotional budgets, overseas junkets or big bonuses.

I would like to offer a solution to your difficulties but first I will tell you my story.

My name is Mike Morgan and I fell into the industry at a young age as a musician and passionate music fan. I worked in music retail jobs and found that I did it well. I worked my way up to management and was given responsibility for marketing albums, buying and assisting other managers. I worked for a couple of major chains and after a trip to New York and the inspiration I took from the record stores there I was approached to be a partner in a new boutique music store. The store was fantastic and covered most of the music styles I was really passionate about.

But it wasn't making money.

For a few years we persevered but in the end it wasn't creating the lifestyle we had hoped for. After a protracted period of stress and animosity I was out of there and wondering what to do next.

Nice timing!

I approached wholesale music companies, retail outlets and even radio stations but they weren't interested. They were all going through a stage where they were using natural attrition to reduce their own costs.

So I opted to do a fairly menial job that got me outdoors and meant that I could work physically for a change without the 7 day retail hours. I enjoyed the change but it didn't really challenge me in anything other than a physical way. Anyway it turned out that this job was also going to be on the chopping block very soon as new technology would be replacing the contractors.

What would I do now?

I know a hell of a lot about music. I can name most of the albums by all of the greats of jazz, soul, reggae, rock and so on but who needs that?

So I tried again to get a music job and applied for yet more jobs in music retail without any success.

Then I found my answer.

And it was nothing I had even considered before. I discovered the incredible world of the internet and how the marketing business']);"> online marketing business had not been affected by the recession or by the digital technology that had ravaged the music industry. In fact the advances in the internet world meant that the market was exploding globally.

Here was something that was growing at an incredible rate and that needed as many motivated, creative and passionate people that you could find. And best of all you only need to be yourself and to interact with people from all over the world.

How good is that?

You get to work from your own home. All you need is a laptop and a phone and you can create a lifestyle that most can only dream about. You get to spend that most important time seeing your family grow and they know who you are! You spend time on the things that you love when you want to. You have more time for friends, family, pursuits or whatever you decide.

This really is an amazing alternative to desperately trying to hold on in an industry that will never be the same again.

I am very grateful that I found a company that embodies all of my beliefs and aims and that I look forward to every single day. There are a million opportunities in the internet marketing world but be careful to find the right one. I spent months researching all of the opportunities I could before deciding on the one I use.

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Article Tags: high profile enterprises, mike morgan, mike morgan and midge hand, music industry, music industry jobs, online marketing business
Referred by: http://jaykubassek.com



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Re: What If Steve Jobs Hadn't Returned To Apple In 1997? - Thanks for sharing with us Yinko. Steve Jobs is definitely a visionary. Not only his products are innovative in a technological sense, but he's managed to turn a tech-company's products into a lifestyle.... a lifestyle!! [quote:zfqoq43n]Fast Forward to today. Apple has the sexiest products in the business: iMacs, Macbooks, iPhones, iPods and more.[/quote:zfqoq43n] I think not only tech would be different (music players and phones), but ways we can think of marketing and branding. What Steve Jobs did was of course no easy task for the smaller businesses, but he did start somewhere. What I did not know was that Apple is worth about as much as Google. How do you think Apple accomplish what they did? In terms of strategy wise? If you could advice Steve on one thing, what would it be?
Re: Are you getting an iPad 2? - @GT - we can talk more about it once I get one and I'm happy to answer any questions to see if it might fit your lifestyle. @Yinka - Sorry, no payment from Steve Jobs... I wish!
Re: Twitter releasing real time analytics - Hi Evan, Thanks you for the heads up on that, it will be interesting to see how the analytics works out but Twitter has had to evolve pretty quickly to keep pace with the requirements of the Industry so I suppose it was a natural development. regards, Mal.
Re: What are the top videos for entrepreneurs on YouTube? - I've seen the Steve Jobs video a few times and it is a great one. Off to watch David's suggestion right now. Thanks guys! I'll try to find one of my own to add to the list.
Re: What Do You Outsource Mostly? - Jobs that usually require outsourcing are web & graphic design, writing/blogging, programming, marketing/sales, legal services, multimedia and finance.


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