How Musicians Can Leverage the Power of the Internet to Create a Global Presence for their Music.
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Free Download - Home Based MLM Business – Your Training is the Key To Success! By Mike Morgan |
The current times are extremely interesting in the creative world of composing, recording, releasing and marketing music. I think this is a time which presents incredible opportunities for you as a musician to put your recordings in front of a massive market globally. The traditional music industry model of the record company signing you up to a contract, using the A&R department to package and advise you, the promotions team to get your music on the radio or TV and the sales department to get your CDs in the right place in the retail stores is no longer the dominant method for musicians to achieve success.
The demise of retail CD sales has seen the closure of many of the major music retail chain-stores. Unsurprisingly this sharp reduction has also caused a rapid down-sizing in the music wholesale arena with mergers and redundancies the order of the day. The blame game and threats targeting illegal music downloads and CD burning has failed to halt the slide.
Interest in music is as fervent now, if not more so than at any time in history.
It is the vehicle which has changed. The technology has become so easy to use and produces such brilliant results, self-produced, self-recorded work is the norm rather than the exception now. The internet is now the dominant source for music. The rise of social media sites and the exposure new artists have received through these channels has been phenomenal. Digital downloads from sites all across the web are skyrocketing and the explosion of portable MP3 players as the storage unit of choice has altered the face of music sales. Online sales, internet radio stations, recording software and live streaming video are all part of the new paradigm. A click of your mouse will now find every video made, or even the most obscure recordings by any artist you can think of.
Interestingly, live performance has become a major earner for a lot of musicians with audiences prepared to pay a premium for the live experience.
So how do you, as a musician, take advantage of the internet revolution? How do you learn how to create a global presence and reach the largest possible audience?
There is a way you can learn to be a master marketer and blast your material out across the web through a multi-faceted marketing system. Social media mastery, content marketing through articles, press releases and content sharing sites, video marketing, Pay Per Click and many more strategies can be learnt in a relatively short period of time. Surprisingly, while you are developing the marketing skills required to take your music to a new level you can also be supplementing your income with commissions on sales you make. This is a win-win situation. No longer will you have to find part-time work or play music you don't enjoy purely to pay your bills.
The beauty of having an online marketing business is you choose when you want to work. This is a perfect match for the unusual and sometimes unpredictable nature of the musician's working schedule. Internet marketing business is a huge growth area which has seen absolutely no effect from the current recession. Music sales online are also experiencing rapid growth. This where the future lies and you have an opportunity to present your music to a potential audience of a billion and a half people which is growing rapidly day by day. Think about that for a minute.
How Musicians Can Leverage the Power of the Internet to Create a Global Presence for their Music - To learn more about this author, visit Mike Morgan's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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