MUSIC INDUSTRY OPPORTUNITIES What are you thinking?
MUSIC INDUSTRY OPPORTUNITIES What are you thinking?
MUSIC INDUSTRY OPPORTUNITIES What are you thinking - To learn more about this author, visit Mike Morgan's Website.
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Lets get real about the state of the music industry in 2009. The traditional model of the global music company is over ...yes over!! Apart from the recession, what has killed the original music company model? That's right – the Internet. Think about how most people enjoy their music today. Let's look at how the different demographics purchase (or not) their music now. First the older age group (I am thinking 50 plus – don't be offended if you fit into this bracket.) If they don't have an Ipod or other MP3 player (many do) they are restricting their music spending as the entertainment opportunities are so much more varied than they were 20 years ago when they bought CDs release after release by their favourite artists. Add into this tough times and what is one of the first luxury items to go out the window? Music. Particularly when they can borrow a friends purchase and simply copy it onto a disc on their basic computer setup. How hard does this baby boomer exit from the market hurt traditional music sales? We all know the answer. Now let's look at the 30-50 age group. Some are still adding to their ever expanding music collection in CD form but are increasingly burning albums or downloading legally or otherwise onto ever more sophisticated PCs and onto any number of mediums. Many, with increasing pressure of mortgage responsibilities, school fees, increasing demands from their own children for the acceptable level of currently cool technology, and all the other demands of 21st century existence, are opting to limit spending in the entertainment area also. You know what the first to go is. Purchased music! Now what about the younger ones. Easy! People under the age of 30 DO NOT buy music. They download to phones, PCs, MP3 players etc etc. This is the reality and it does not matter how much governments or music industry related bodies try to stem the flow, the horse has bolted and everyone knows this. There is no going back to the old model. I am a veteran of the music industry. I have worked in retail management, marketing, and have been a business owner in the music retail sector all over a 20 year period. I walked away from it all a few years ago and when I returned the industry was not where I thought I had left it. Have you been trawling through all the available media to find that great opportunity only to find that if there is a position available that you are competing with ex-top level management even for fairly ordinary positions. Are you frustrated with not even getting a reply after you have submitted your CV and spent hours putting cover letters together. I know! I have been there. There is an answer and it took me a long time and a lot of searching to find it. But, and it is a really big but, you have to be able to think way outside the square (cliché I know but very true) Think about this. What do you dislike most about the industry? Is it the constant threat of redundancy? Or the grind of sitting in traffic on the way to the office and the guilt if you are held up and arrive 15 minutes late? Is it the lack of time spent with your family as you must attend those promotional functions in the evenings when you have already put in your 8 hours at the office? Is it the fear of not being able to keep up with what is currently “HOT”!! Is it the backstabbing and politics of the culture you are a part of? Or is it having to appear enthusiastic about some MOR dross your company is marketing? You can wipe away all of these problems and set a course in the only industry that is growing at a major rate despite the recession and where the major wealth is being created and you can create the lifestyle that you deserve. This sounds crazy, I know, but thousands of people have become a part of an amazing paradigm shift that is paying huge dividends leveraging the power of the Internet. This is not some flakey get rich quick scheme! I really believe that there are a huge number of intensely creative and driven individuals within the music industry that are not realizing their potential because of the culture of fear within the industry. Don't get me wrong. I am incredibly passionate about music. I live every day for the discovery of something that will send shivers down my spine, and I find these amazing pieces of creativity every day now because I have the time to find them, without the help of a major label to do the sifting and sorting for me! I now work from my home office, I am excited by every minute of every day, I work with a team of the most successful and creative people in the world, I can afford to go to any gig I want to, I spend so much more valuable time with my wife and friends and have learnt more in the last few months than I learnt in the last 20 years! I can now get the best of both worlds. I can follow my passion for music and make a great living from my own home office.
MUSIC INDUSTRY OPPORTUNITIES What are you thinking - To learn more about this author, visit Mike Morgan's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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