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The Folly of Using Negative Marketing Techniques

Written by: Mike Morgan

Article Overview: It is interesting how some marketing companies will stoop to low levels in order to make a sale. Recognising these lazy marketers is one of the first skills you need when looking at an online business opportunity. Don't worry, they are very easy to spot.

The Folly of Using Negative Marketing Techniques

I noted with interest a recent billboard advertising campaign in New Zealand commissioned by a local coffee company and was surprised by the angle the marketing company used to try to generate sales. This range of billboards was solely focused on criticizing a large and successful American based franchise who we are all familiar with. One of the billboards had a small takeout cup of the advertiser's brand with "adult size" next to it. Beside this was a large takeout cup with the global franchise's brand scrambled and the words "kid's size" next to it. In my opinion this type of negative marketing is a mistake on a number of different levels.

If the advertiser wanted to promote their brand as a sophisticated European marque, attacking an opponent as crass will do nothing to entice the franchise's customers to change their preference. If anything being called childish would only serve to alienate the customers further. Also by placing a large image of the opponents product on your billboard, even if the image has been blurred, only serves to subliminally promote the brand they were trying to criticize. In trying to sell a quality experience in such a negative way the entire campaign would more than likely backfire.

It is interesting to make parallels with how some people promote their home based internet business opportunity. In order to be found on the major search engines many marketers will target a successful brand and use keywords like scam or fraud to get content found by using the company name alongside these words to capitalize on the many people who search these terms to make sure they are not going to be burnt. Invariably if you type in these terms you will find a video or other written content which says how the opportunity you are looking at is a fraud or a scam. If you bother to watch or read the supposedly informative piece, after the reasons why the business can't be trusted, you are hit with a pitch for another internet business opportunity. This is not only extremely predictable but uncovers the protagonist as a cheap opportunist. Leveraging another companies good name by slandering it is unfortunate. Making lists of all your competitors and making a generic video criticizing them is lazy marketing.

The online home based business system I use frowns on this sort of marketing and will cancel the account of anyone utilizing this method.

Promoting the strengths and advantages of your own system is much more effective but it takes creativity and intellectual effort. By placing a large amount of quality content describing the benefits a new business owner will receive is definitely preferable to negative marketing. Generally potential customers would rather know why they should consider an opportunity. They would rather have detailed information on how the system works and how it is creating a successful life for those who have decided to become online entrepreneurs in a particular business.

Negative marketing techniques are a slightly irritating fact of life on the internet. The sooner you are able to identify the marketers using these methods the sooner you will be able to cross them off your list of future business possiblilties.

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Article Tags: high profile enterprises, marketing techniques, mike morgan, mike morgan and midge hand, online business opportunity, online home based business
Referred by: http://jaykubassek.com



Related Forum Posts
Re: The Best Method for Online Marketing - we must choose the most suitable one to use.. there are so many diffrent strategy here.. 1. Start with a web promotion plan and an effective web design and development strategy. 2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques. 3. Learn to use Email Marketing Effectively. 4. Dominate your marketing niche with affiliate, reseller, and associate programs. 5. Request an analysis from an Internet marketing coach or Internet marketing consultant. 6. Build a responsive opt-in email list. 7. Publish articles or get listed in news stories. 8. Write and publish online press releases. 9. Facilitate and run contests and giveaways via your web site. 10. Blog and interact with your visitors.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?


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