Tweet

The Secrets to Writing Effective Press Releases to Drive Traffic to your Home Based Internet Business

Guest post by: Mike Morgan

Article Overview: Press release marketing is a very powerful way to gain presence on the top of the search engine rankings. There are a number of essential techniques to put into practice when writing an effective press release. In this article I will share a few secrets on how I market with this method.

The Secrets to Writing Effective Press Releases to Drive Traffic to your Home Based Internet Business

Well constructed Press Releases are a fantastic way to get you high rankings in the major search engines. If you want your home based internet business to get the exposure it deserves this is a relatively low cost marketing method which will surprise you with the speed and effectiveness with which it pushes your content up the pages. There are a few secrets to making them work and I will share these with you in this article.

With any home based online business the major objective is to drive traffic to your websites. From there the prospect will decide whether to take the next step toward either finding out more about you, your products or your business. With the massive number of searches done on the internet every day getting the appropriate people to your site is the desired outcome. So being able to target a specific type of search is the ultimate aim with your internet marketing.

So, why Press Releases?

Press Releases are looked upon by Google and the other search engines as providing new and relevant information. This is the key service they want to supply to their market. Because Press Releases are always about some specific event which happened at a specific time it is immediate and relevant.

What about the secrets to writing great press releases?

Here are a few important techniques to use when creating your press release.

First, use keyword research to find appropriate keywords which relate to your business. Obviously you will not rank for a keyword like "business" but you will have a much better chance of ranking for "internet business work from home".

If possible use your keyword in both your title and in the body of the article.

Use your own full name if possible in the title and also in the body. Make sure you select both of these when selecting your keywords when you are submitting the press release for publication.

Always use quotes. This alerts the search engines that your content will be up to the minute and again will be relevant.

e.g. Mike Morgan said today "I am really excited by the way my home based online business has taken off and I am seeing amazing sales volume."

Use the last paragraph of the release to introduce some key points about your business and what the advantages would be for anyone to investigate further.

Lastly you need a call to action and the relevant website to ask the reader to head to. Remember relevancy here. If your prospect has just finished reading a press release about a specific topic and you send them to a website which has very little in common with this topic you will be dropped down the rankings by the search engines and 90% of your prospects will hit the back button with a feeling they have been tricked. Always introduce the site with an explanation of what they will expect to find when they click on the link.

If the submission site has a resource box or bio section use this to brand and promote yourself and why your business matters. Keep it concise and clear with a call to action to the most appropriate website at the end.

Many press release sites are free. If you have a really powerful release to publish there are also pay sites where you can include videos and images. I always publish mine on several favourite sites recommended by the marketing and training system I use.

I hope this information will be of assistance to you and wish you luck with press release marketing. Personally I have had a lot of success with this marketing method as one part of a broad portfolio of cutting edge techniques.

Related Articles
  Home Business Expert: Importance Of Press Releases
  NEWS RELEASE QUIZ

  5 Benefits of Publishing a Press Release
  How to Write A Press Release For The Internet
  Tips To Write and Distribute a Press Release

Article Tags: effective press releases, google, high profile enterprises, home based internet business, home based online business, mike morgan, mike morgan and midge hand, search engines
Referred by: http://jaykubassek.com



Related Forum Posts
Why should I hire a virtual assistant for SEO purposes? - Do you find it hard to find time for rest because of promoting your business or your website all by yourself? Well, perhaps it is the right time for you to hire the services of an SEO virtual assistant. Virtual assistants for SEO services will help you on the process of improving your rankings within search engine results to achieve an increase in natural traffic. The higher your site in the search engine results page, the more traffic and sales conversions you will obtain. Using the services of virtual assistants (VAs) certainly is the best method to move in order immediate results and in reduced operational charges. This provides a great answer especially for a small business owner whoever company is actually considerably expanding, and the jobs have normally doubled. Here are some of the services that a virtual assistant can do for you: • Traffic Geyser • Main Street Marketing • Data Entry • Web Research • Market Samurai • Managing Facebook • Managing Twitter • SEO • Local Business Listing Robot • Traffic Revolution • Infusionsoft • Senuke • Angela’s Banklink • Linkjuicer • Blogging • SMM • Virtual Assistant • Personal Assistant • Article Writing • Spinning Article • Press release • Email Response Handling • Online Order Processing • Word Processing • Forum/Comment Posting • Social Bookmarking • Video Editor • Internet Marketing • Email Marketing • Link Building • Powerpoint Presentations • Web Development • Other Administrative Support
Re: Who inspired you to start? - Hi Evan, I was inspired by Mr. Bill Gates ever since I was a student learning Computers. But I was motivated for Internet as my Business, when I read his book "The Road Ahead" in 1995. It was in this book that Gates laid out his vision of an interconnected world built around the Internet. Based on the premise that life will be transformed by the convergence of inexpensive computing and inexpensive communications, Gates drew from his experience at the center of the personal computer revolution to give insights on the growth, evolution and impact of technology. I had always looked up to Bill Gates as my idol. When I read this book, it made me more focussed on Microsoft and Internet, The Internet was one of the upcoming things in this time. So I took over to the Internet as my primary business. Regards,
Books for Women Entrepreneurs - There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here. It doesn't matter how successful you are in your business - it's always possible to learn something new. In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment! 1. The Old Girl's Network 2. Mother's Work 3. The 7 Greatest Truths About Successful Women 4. Pitch Like A Girl 5. Workplace Warrior 6. Treasure Hunt: Inside the Mind of the Modern Consumer 7. Contingency Planning & Disaster Recovery 8. She Wins, You Win 9. Napoleon On Project Management 10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do 11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years 12. The One Minute Millionaire 13. Talking From 9 to 5 14. Soloing: Realizing Your Life's Ambitions 15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success 16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded 17. Fail-Proof Your Business: Beat the Odds and be Successful 18. Confidence: How Winning Streaks and Losing Streaks Begin and End 19. Women Don't Ask: Negotiation and the Gender Divide 20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen 21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business 22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker 23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business 24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises 25. Net Ready: Strategies for Success in the E-conomy 26. The Promotable Woman 27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it 28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home 29. Secrets of Six-Figure Women
Getting Started In Your New Internet Business - I always think it’s fun and exciting to start a new Internet business. I know for me that I would do something that I’m interested and passionate about. Otherwise the new venture doesn’t last for long. As it’s just as important to have passion, motivation and interest, there are a few areas that help me succeed in business. Promoting Your Internet Business I would call this the “show me the money” part of the business. Without money or income, there is no business. Therefore it’s important to promote your business and turn your promotional activities into sales. At every opportunity, try to promote your business through passive means: e.g. through your stationary, letterheads, emails, brochures and any other promotional material you may use. Even if it’s just an article you write for a directory, remember to put your website address at the bottom of it. In the past, I made stickers of my logo that I could easily stick on my products. Also I made sure that every email I sent out to a customer had a company logo in it. This all helps with creating the brand for the business. It’s crucial to develop a marketing plan that will not only sell your products, but also your brand. Here are some other articles I recommend to read to help you promote your Internet business: * Spreading The Word: Turbocharge Your Traffic * Converting Traffic Into Sales Part 1: Generating Leads * Converting Traffic Into Sales Part 2: Profiting From The Back-End * 12 Sales Effective Marketing Tips Operating Your Business This is the “lifeblood” of the business and I’m amazed at the amount of businesses that still operate without having good systems in place. An electrician I use from time to time asked me how I maintain my book work and said he doesn’t know how to do it. I was shocked because I’d known him to be trading for over 2 years and he probably doesn’t know how much money is being made in his business or let alone lost. What I am saying is to not be like my Electrician friend and make sure you buy an accounting software to track all your accounts and paperwork. I would suggest hiring a book keeper because it will save you the hassle and time of doing it all yourself. Some good software packages out there that are under $500 like MYOB Accounting and QuickBooks will be more than sufficient when you start out. Another area that most people forget or get caught out on are getting the appropriate insurances for your business. The most common are public liability insurance, fire, burglary, vehicle and workers compensation insurance. All these can be easily found via a quick search on Google. I would recommend ensuring both public liability and fire insurances are in place before even running your business. Keeping Pace And Staying Up To Date This may sound all too overwhelming when you have to promote, operate your business and keep up to date with your industry. Believe me it’s not as hard as it sounds. Take the first step and join a trade association or your local Chamber of Commerce. You will find it both informative and beneficial to your business. To know what is happening in your area and within your industry can help you make better decisions for promoting your product or service. Whether it may be time to change a product line or add more services to your business, you will be keeping up with the industry and making sure you are not missing out on opportunities. Also it’s a great way to network and promote within your trade associations and Chamber of Commerce. Simply write an article to contribute and it can be used as great public relations (P.R) for your business. Also I emphasise to have a well prepared business plan created before starting your business, because this will be your starting point. A business plan is useful for so many areas for your business from sourcing finance to implementing a growth strategy for the next 5 years. Once it’s written down, it will become a living breathing document that you can update and review over time. I’ve just finished preparing my business plan for this business which took nearly 3 weeks to complete but I can tell you that it is well worth the time and effort to do. Learn how to put your own business plan together and I can guarantee you that you’ll get finance and negotiate business deals much easier. The Future Of Your Internet Business Starting your Internet Business is rewarding and if you look into those areas I have mentioned, then you will have a good foundation to running a successful Internet Business. Take action today and know that you deserve to live your dream. Tyrone Shum Internet Business Coach
Re: Why Your Business' Website Is Not Making You Money - Hi Jackie, As GT has said, word of mouth has a place on the Internet but is usually more associated in a local sense. I have seen some fantastic websites that don’t get traffic and very poor sites that get lots of traffic but no sales. The trick is to find a niche or a product where there is a demand. Design a relevant website full of interesting and updated content. Drive as much traffic by whatever means that you can. If you can bring these three elements together then you are far more likely to make a success of your Internet business. regards, Mal.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Selling with Humor (and a Sorry Butt)

The Importance of Master Data Management (MDM)

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.