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How to Start Your Own Business: What Does It Take to Create a Solid Business Presence Online?

Guest post by: Roy Dunne

Article Overview: When figuring out how to start your own business there are a lot of things that need to be considered, but one of the biggest things that must be conquered is how you are going to position yourself as a likable, trustworthy authority in the industry you're tackling. The question remains, though, if you're barely figuring out how to start your own business online how are you going to compete with people who have years of business experience on you? Here are some steps that need to be taken to have people see you as that trusted authority so you can thrive in your new endeavor, from creating your marketing campaign to talking to your prospects one on one.

How to Start Your Own Business: What Does It Take to Create a Solid Business Presence Online?

When figuring out how to start your own business there are a lot of things that need to be considered, but one of the biggest things that must be conquered is how you are going to position yourself as a likeable, trustworthy authority in the industry you're tackling. The question remains, though, if you're barely figuring out how to start your own business online how are you going to compete with people who have years of business experience on you? How are you going to separate yourself from the pack? Luckily, there is hope for the new entrepreneur to not only thrive in a market of established competitors, but to also take advantage of the mistakes his/her competitors may be making. Here are some steps that need to be taken to have people see you as that trusted authority so you can thrive in your new endeavor, from creating your marketing campaign to talking to your prospects one on one.

First you must have a public persona that the public can like and accept as a trusted expert in your field. Here are some quick steps to get you started.

1. Look for top earners in your industry and list the characteristics they portray in their marketing.

2. Then you want to list your own characteristics. Be BRUTALLY honest about this; list all positive and negative traits you see in you.

3. Take both papers and go through them. Look at the differences and similarities.

4. Create your future you 6 months from today. Be specific about what you want to be and have! Keep in mind how it would feel to accomplish the goals you set out before you. You want to take that feeling and bring it back into the present moment to move you forward to accomplish what you want in your business.

5. Lastly, create a character that merges all the best traits of the top earners with ONLY the positive traits of you; a character that carries him/herself as though they are currently living in that future.

Next you will want to write your incredibly compelling story through your character's eyes, saying why you are the BEST person to work with! Use descriptive words that brings out emotions. Put in ONLY what will help you move the story forward. Here is a framework to get you started:

1. Write a powerful headline and SHORT background, as in 2 small paragraphs, that tells people who you are and welcomes them to your site.

2. Establish a problem THEY have; people will do more to move away from pain than to move toward pleasure.

3. Talk about the solutions your product/service provides in a way that uses descriptive, emotional language.

4. Lead them to where you want them to go and what you want them to do. (Fill out an app, visit this website, leave their information, etc.)

5. When talking to a prospect do what you can to position yourself to where you appear to be incredibly busy and booked up. Do NOT appear to be desperate; don't respond right away.

6. If you are using a webpage for all this, then have pictures throughout your site. Make them relevant to what you are promoting. If you are in an MLM or Top Tier company you will want to make them of you having a good time (with friends, traveling, as opposed to being next to a Ferrari, etc.) People want to know they're working with a real person that is living a life worth living. If you are promoting another type of business, say for instance Massage Therapy, you will want to use pictures relevant to the service you provide as well as pictures of you providing your service whenever possible.

Now, before people can buy your stuff, they need to know about you first. The biggest task at hand now is to put your character on stage, so to speak. This is where you get the word out and let people know about you and the services you provide.

1. First, be where the people shop! Online, this means look for keywords that boatloads of people look for that also has few (around 300,000) competitors. Google's Keyword Tool is an excellent, free resource for this. (More specifics on how to optimize your results with Google Keyword Tool in a later post.)

2. Now, after you found the relevant keywords you want to use, write or record your content. Make sure you use your keywords in your title and 3 times in all of your materials, including video, in a way that is relevant.

3. Next, you'll want to disperse your media throughout the web so your stuff comes out on top of the search engines. The more article, video, and social media sites you post your material the better chance it has of reaching the top of the listings.

4. One excellent way to leverage your video, article, and blog marketing efforts is a service known as TrafficGeyser. It's a phenominal one-stop shop for getting your work to the top of the listings for whatever keywords you optimized your campaign for.

5. Finally, and most importantly, contact and personally connect with people interested in you and your services. Your main job is to connect with your prospects as a friend and offer information and guidance, not to pitch them. At this point people are already interested in what you bring to the table; just relax, be natural, and enjoy the ride from here.

This short little guide on how to start your own business is only a brief summary of what needs to be done to survive, let alone thrive, with your business in this day and age. Keep in mind this is only a general guide, as I cannot possibly go into detail about every niche out there, especially in this short guide. Regardless of the niche in which you may compete, this guide should be able to help you put together a solid marketing campaign, from how to attract high quality prospects ready to buy all the way to connecting with your client during and after the sale. I sincerely hope this quick guide on how to start your own business gave you the information you needed to get you started in your own entrepreneurial efforts and finally accomplishing the goals you set out to reach and to live the life of your dreams.

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Article Tags: business experience, entrepreneur, how to start your own business, marketing campaign, negative traits, new endeavor, present moment, prospects, public persona, quick steps, top earners
Referred by: http://jaykubassek.com



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