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I Want to Advertise My Home Business for Free: A Cheap and Easy Guide for How and Why to Spread the Word of You, Inc.
Written by: Roy DunneArticle Overview: Before we get started, why are we talking about spreading the word of YOU when you say "Roy, I told you I want to advertise my home business for free, what does spreading the word of me have to do with my business?" The short and simple answer: Everything. There are three main understandings that are necessary to bring together to begin a successful online business marketing campaign. 1. The understanding that people connect with and join not a business or company, but you. 2. You need to leverage as many free methods of marketing available to you online to be effective. The more the merrier. 3. The understanding that your advertising needs to give universal value to your target market before directing them to your product, regardless of what method of marketing you use. People join people of value, not a sales pitch.
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I Want to Advertise My Home Business for Free: A Cheap and Easy Guide for How and Why to Spread the Word of You, Inc.
Even as I type this hundreds of new startup home based companies are preparing to launch, and they'll tell you all the recycled crap of "Everyone needs this product! Get in on the ground floor! Use our materials to promote our...uh...I mean 'YOUR' business." All of the home-based businesses, even the best ones, do this. From this you get everyone and their brother spewing forth methods and materials that barely worked decades ago (admittedly it works, but for a VERY select gifted few.)
What many people in the home based business and MLM field must understand is the one truth that will raise your business to new heights if you embrace it, or crush your hopes of a life of seeing your child grow up knowing who his/her parents are. That one truth is this:
People don't join a company, at least not directly. They join YOU! They join you because they connect with you and trust you to guide them to what they need to succeed in their new entrepreneurial adventure. It is the one major part that cannot be duplicated, and at the same time is where all of your influence truly begins. As powerful as this truth is it's only one part of the equation.
There are people in the network marketing field that I have worked with personally that know this principle better than most. At the same time they are not leveraging all the free materials we have at our disposal thanks to the second part of the equation, the great blessing bestowed upon the business world known as high-speed internet.
Through this we have boatloads of free methods at our disposal to spread the word of You, Inc. such as video sites like YouTube and Viddler; social media sites like MySpace, Facebook, and Twitter; and free blogs like Wordpress.com and Blogspot.com. The more of these methods you use and link to each other the better. Many, if not all, of these sites will allow you to automatically (or at least allow to to do manually with little effort) update to all your other avenues of marketing when you manually update just one area such as a blog.
I have seen the most successful leaders in this business set up these different methods to promote themselves using less personal sites like video sites and social media sites (since there's a limit as to how long your messages can be) and link them to their blog and/or personalized website which acts as a main hub for their marketing efforts for themselves and their business.
This next area may be the trickiest, but also the absolute most crucial aspect to master. That is you must freely give away messages (and sometimes products) that are highly valuable to people in and of themselves before you send them to buy your product. As a general rule of thumb, 80%+ should be value-based content, whereas 20% or less of your message informs people of your product or service you provide and where to get it. This is highly important since Google is not a fan of blatant sales pitches; any site that appears to be one instantly gets "slapped," meaning it gets knocked to the bottom of the search listings IF it's still on the listings at all.
There is an optional fourth understanding you may eventually want to put into action, but only when the income's right.
Eventually, when you start making money from your free advertising you may want to start seeking out paid methods to leverage your free marketing efforts. You may not find this necessary, as there are people in this industry that have made over $2,000,000 in one year using nothing but free advertising. That little statistic will more than likely keep you saying "I want to advertise my home business for free." But those who have taken the paid marketing plunge usually notice incredibly quick returns on their investment when utilized properly. Remember, just because you pay money for advertising doesn't mean it comes with a guarantee. Remember to treat this with as much, if not more, care as your free marketing efforts. Properly utilized, this can drastically improve your bottom line, but improper use will leave you feeling like you just got mugged.
These are the three main understandings that are necessary to bring together to begin a successful online business marketing campaign: The understanding that people connect with and join not a business or company, but you; the necessity to leverage as many free methods of marketing available to you online to be effective; and understanding that your advertising needs to give universal value to your target market before directing them to your product, regardless of what method of marketing you use. When the time and money are right, paid advertising can certainly springboard you to eyeballs that may not have otherwise seen what you have to offer.
But regardless of what methods you use to get your name out there, remember it's you and your information you are giving to people. In this day and age of the me-too home based business avalanche it is absolutely critical to stand out from the crowd and give a personal touch to your message.
The days of succeeding in business by being a nameless cookie-cutter automaton are long gone. Those who are willing to put their name and face on the line are the only type people trust; those are the only type most have ever really trusted, and you will be an elite member of the only type people will trust when you begin to share your personal message, share your personal story, and truly become the CEO of a new type of corporation; the one we will all come to know as You, Inc.
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Related Forum Posts
Re: What's Up With Word Clouds?
- I would like to see Word Clouds used in conjunction with a Survey. I've been experimenting with Word Clouds within Google Docs forms using the advanced Word Cloud Widget.
Re: e-Commerce and e-Payment providers
- When I came back to Japan in 1999 I sometimes used to ask my students if they would buy anything on the Internet and at that time most thought it was too risky. I'd encourage them to try by using well known sites such as Amazon.co.jp and also pointed out that using a credit card on a reputable site was safer than using it at a restaurant.
I can't remember the last time I had that discussion or when the "tipping point" occurred in Japan.
To answer your other question, I use Paypal for several reasons:
1. Brand familiarity
2. Easy to use
3. Free to withdraw 50,000yen+ to my Japanese bank account - a huge benefit (but maybe other systems also offer that...?)
4. Easy to cancel subscriptions
On the down side, their transaction fees are quite costly, they are difficult to contact and when disputes arise you can sometimes lose even when you can prove via your tracking service that the disputed item was "delivered" to the customer's address!
Re: How do you budget your life?
- Here is my financial management categories for today:
15% Long Term Savings;
10% Home Expenses;
45% Business and Marketing charges;
10% Friends (Meeting);
20$ Scientific and Law Books.
But this will change when it is August or September.
Orxan
Simple way to avoid Cold Calling
- Gary,
A chiropractor I work with hates cold calling (me too!) and he uses a technique to warm people up to using his services - it's so simple!
In Sales your dealing with 3 pools of people:
1. Strangers
2. Prospects
3. Returning Customers
You need to move people from one pool to the next. We'll concentrate on #1 and #2 as it's most relevant to your question.
My Clients does the following (you just have to tailor it to your situation - be creative).
My Client (we'll call him Bob) Bob leverages his time and resources to only get people that need his offer (pain relief) to put their hand up. Dealing with Strangers can get expensive and they don't like to be told what to do as they have no trust or relationship built with him.
So to get Strangers to put their hands up he writes up an offer with a free report on a particular pain relief - let's say lower back pain (note: he can simply just change lower back pain to neck pain and have a new report). and uses multiple marketing vehicles to promote the Free report - magazines, newspaper, forums, postcards, private clinics etc.
The only people picking up this information are the very people Bob would like as customers as they have Lower back pain. Bob's Free report ends with him stating his services and includes a Free in-house Consultation with no obligation.
You'd be surprised at how easily Bob converts Strangers into Prospects. Note: They become prospects when they ask for the Free Guide and in exchange provide their contact details. This gives Bob unlimited opportunity to contact them for the Free in-house consultation with no obligation to continue using him.
At this stage Bob's ability to close the sale lies in his office providing good customer service, Bob's ability to help the prospect and provide value at the free in-house consultation.
Notice, he hasn't had to pick up the phone to COLD-CALL his Stranger pool or his Prospect pool.
Hope that example helps to increase your prospecting!
Books for Women Entrepreneurs
- There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here.
It doesn't matter how successful you are in your business - it's always possible to learn something new.
In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment!
1. The Old Girl's Network
2. Mother's Work
3. The 7 Greatest Truths About Successful Women
4. Pitch Like A Girl
5. Workplace Warrior
6. Treasure Hunt: Inside the Mind of the Modern Consumer
7. Contingency Planning & Disaster Recovery
8. She Wins, You Win
9. Napoleon On Project Management
10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do
11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years
12. The One Minute Millionaire
13. Talking From 9 to 5
14. Soloing: Realizing Your Life's Ambitions
15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success
16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded
17. Fail-Proof Your Business: Beat the Odds and be Successful
18. Confidence: How Winning Streaks and Losing Streaks Begin and End
19. Women Don't Ask: Negotiation and the Gender Divide
20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen
21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business
22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker
23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business
24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises
25. Net Ready: Strategies for Success in the E-conomy
26. The Promotable Woman
27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it
28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home
29. Secrets of Six-Figure Women
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