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Bend the Rules of Business - Use Twitter as Your Marketing Tool (Day 1)

Guest post by: Stephanie Robey

Article Overview: 3 Things To Do Today To Bend The Rules Of Business: And, It Doesn’t Include Tweeting: 1. Create Your Twitter Account 2. Personalize / Brand Your Profile 3. Follow and Be Followed.

Bend the Rules of Business - Use Twitter as Your Marketing Tool (Day 1)

3 Things To Do Today To Bend The Rules Of Business With Marketing:

And, It Doesn’t Include Tweeting:

1. Create Your Twitter Account
2. Personalize / Brand Your Profile
3. Follow and Be Followed

Create Your Twitter Account (www.Twitter.com)

Takes seconds to set up and is very intuitive! Choose your name carefully as you can’t change it. For companies, personalize it - ACMEJoe. For home based businesses, like me, use your name or your blog name.

Branding Your Account

Social media is all about My Story Marketing and the Law of Attraction so be YOU.

Choose a background image, don’t use a Twitter background because you’ll look like everyone else. Get a free background from Twitter Image (www. or upload one of your favorite photos.

Also, don’t use the generic twitter picture, select your own photo instead or avatar instead Face Your Manga or My Web Face

There are a lot of spammers in Twitter and after awhile you’ll learn to avoid the followers that use the Twitter icon or vague images that don’t fess up to who they really are. Keep it real. Show your face.

Add your business website to your profile. Its subtly there if people want to know more about you.

Following and Followers

Daily, you’ll sync up with people you’re following and those that are following you. Your goal is to build a two-way relationship. So, look for people who actually communicate back with you and if after a few days someone doesn’t reciprocate, drop them.

1st Day Only - Daily Routine:

Find someone (an industry expert or ghuru) and follow their followers. I started with Tim Ferris, The 4-hour Work Week, because I’m a huge fan of his and he has a big impact on my industry. Your goal is to build a team as large as you can, this is a numbers game: 18,000 followers will get you around 100 – 200 leads per week.

What to look for:

• People with common interests
• People within your industry

Pick 3 people, then look for people within the first 5 pages of followers. Click “Follow”. This will give you a total of 15 pages to start with.

CAUTION: Twitter is very careful about people being overly aggressive. Do this everyday but don’t over do it and build your tribe.

This should only take you about 15 minutes and will be part of your daily ritual. Twitter is a great way to bend the rules of business in using a social marketing for reaching out to new customers.

That’s it for today!

~~~~~~~~~~~~~~~

Twitter Terminology for Dummies:

Following - someone you’ve selected to follow:

• Someone who you secretly want on your team or in your business
• Someone you want to build a relationship with

Followers – somebody following you

• Somebody who actually takes the time to respond to you
• Someone who genuinely gives you value

@username + message - goes to all of the followers of that person.

D username + message - only goes to that person. Private.

Click here to see a step-by-step video on this >

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Article Tags: 3 things, background image, br, few days, followers, free background, home based businesses, image www, industry expert, law of attraction, li li, look for people, manga, rsquo, spammers, sync, target, tim ferris, twitter, web face
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Twitter vs Facebook - I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.) You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Re: How many mambers of this forum are also member of WF? - Hi Kevin, I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.


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